Social Media Analytics Software in IT and Telecom
Germin8 Social Listening is an exclusive stakeholder insights, engagement, and social media listening platform that collects and analyses conversations in real-time from public sources and private sources, and converts them into industry-specific actionable insights and leads. Germin8 Social Listening helps companies make sense of the conversations about their brand, competitors, products, and campaigns on social media. Social listening permits users to monitor, analyze, and even respond to conversations about brand and business online. It’s an integral component of audience research.
Hootsuite social media analytics manages all the social media profiles in one place. It integrates all social media responses relating to the customer brand and initiates a reply. The customers are provided free reports of the monitoring and scanning of the useful data in the mail.
Sprinklr’s revolutionary Unified Platform and cloud-based user experience management solutions have been helping hundreds of leading companies for social media, paid ads, content marketing, and online business. Its Customer Experience Management (CXM) enables them to get insights from multiple social media channels and provides reports for brand-specific needs. Companies like McDonald’s, Nike and Microsoft, have used the CXM for brand enhancement.
BuzzSumo is a social media influencer research tool that scans all the social media data for the users to give valuable insights into all the trends active across the globe. Data scanning and filtering according to geographical locations is one of its major highlights. The software provides real-time results of the data trending on various social platforms.
Khoros platform, built from Spredfast + Lithium, to deliver an all-ways connected experience to the customers. It's more than just a social media management tool, it provides all-in-one customer engagement software that brings the power of human connection into each interaction. Khoros analytics enables to relentlessly improve performance and bridge silos and channels—plus take advantage of its real-world benchmarking, shared ROI, and a connected customer profile. It’s an in-built social media management platform that one can trust—under his/her biggest success or worst crisis—and that integrates AI and human connection into one common customer experience. Moreover, the platform offers the flexibility to create a solution tailored for business.
The Sprout platform is built to help today’s smartest social businesses place their consumers at the center of their strategic approach. The analytics tools offered by the platform enable us to drive strategic decision-making with social media analytics that helps save time and stop second-guessing. Speed up data collection, prove ROI and inform strategy using Sprout Social.
Socialbakers Social Media Analytics Software helps users to manage their social media presence effectively. As a unified social media platform, Socialbakers makes it possible to monitor brands, spot patterns in the media and find brand advocates. It helps companies of all sizes to find influencers and harness their capabilities while they interact with a page. It can be used to track and analyze key metrics across all media channels and offer one unified solution. Use Socialbakers to compare performance against competitors using available data insights.
Synthesio’s BI-style reporting for Social Media Intelligence provides the best-of Business Intelligence (BI) tools, and the best-of Social Media Intelligence, that has a faster path-to-insights with the new Synthesio reporting experience. Now, one doesn’t need to be an expert to get expert reporting. Its re-thought platform offers the deepest analytics on the market. With Synthesio’s new widget builder, one can never be constrained in what combinations of metrics one would like to investigate. It helps to create a widget using whatever dimensions work best to answer the tough business questions one has.
Cision social media analytics enables one to drive business decisions, influence strategy and optimize marketing investments that lead to meaningful brand success. Cision delivers fast, flexible analytics that goes beyond counting clips to deliver the real business value of your earned media results. With Cision, you can fully understand how earned media mentions about you, your competitors and your industry are influencing the conversation, who is driving the conversation, and the impact it is having on web traffic to your site or your competitors.
Meltwater social solutions allow brands and agencies to turn data-driven insights into actionable customer engagement opportunities. With an AI-powered social analytics engine, marketers and PR professionals can turn trillions of owned and earned data points into contextual insights and predictions that drive stronger business decisions. Meltwater’s unified social platform enables marketers to take those insights and immediately put them into action by publishing targeted content and executing engagement strategies in real-time.
- Enterprise
- SME
- Startups
According to Clarabridge, social media analytics includes tracking conversations and measuring campaigns. It also involves figuring out how your social activities are influencing your business results. Social media analytics is mainly concerned with developing and evaluating informatics tools and frameworks through a set of analytical tools, which enable end-users to listen, monitor, analyze, and generate insights using data collected from blogs and social media websites.
The global social media analytics market size is expected to grow to USD 16 bn by 2025, at a CAGR of 34% during the forecast period. The major growth drivers of the social media analytics market are the increased focus on market and competitive intelligence, increasing user engagement on smartphones, and the need for social media measures to enhance Customer Experience (CX). The social analytics market faces challenges such as lack of standard measures for social media analytics and the absence of a single solution to manage the increasing unstructured data. Factors such as complex analytical workflows are also expected to limit market growth.
Increased focus on the market and competitive intelligence is driving the growth in the Social Media Analytics Market
This report identifies and benchmarks the best Social Media Analytics providers such as Oracle (US), Salesforce (US), IBM (US), SAS Institute (US) and Adobe (US), and evaluates them on the basis of business strategy excellence and strength of product portfolio within the Social Media Analytics ecosystem, combining inputs from various industry experts, buyers, and vendors, and extensive secondary research including annual reports, company press releases, investor presentations, free and paid company databases. Best Social Media Analytics providers are rated and positioned on a 2x2 matrix, called ‘Company Evaluation Quadrant’, and identified as Visionary Leaders, Dynamic Differentiators, Innovators, or Emerging companies.
The report includes market-specific company profiles of all 30 players and assesses the recent developments that shape the competitive landscape of this highly fragmented market.
This report identifies and benchmarks the best Social Media Analytics providers such as Oracle (US), Salesforce (US), IBM (US), SAS Institute (US) and Adobe (US), and evaluates them on the basis of business strategy excellence and strength of product portfolio within the Social Media Analytics ecosystem, combining inputs from various industry experts, buyers, and vendors, and extensive secondary research including annual reports, company press releases, investor presentations, free and paid company databases. They are rated and positioned on 2x2 matrix, called as ‘Company Evaluation Quadrant’, and identified as Visionary Leaders, Dynamic Differentiators, Innovators, or Emerging companies.
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