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Social Media Analytics Software in IT and Telecom

Comparing 69 vendors in Social Media Analytics Software across 104 criteria.
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Germin8 Social Listening is an exclusive stakeholder insights, engagement, and social media listening platform that collects and analyses conversations in real-time from public sources and private sources, and converts them into industry-specific actionable insights and leads. Germin8 Social Listening helps companies make sense of the conversations about their brand, competitors, products, and campaigns on social media. Social listening permits users to monitor, analyze, and even respond to conversations about brand and business online. It’s an integral component of audience research.

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Oracle offers its social media analytics solutions through its Social Relationship Management (SRM) platform. It comprises a comprehensive set of products, such as social engagement and monitoring cloud service, social marketing cloud service, social network, SRM service. These products facilitate various features, including content creation, engagement, listening, and community management. Additionally, it provides the software integration functionality with marketing, sales, commerce automation systems, and services to provide the best customer experiences. Oracle Social Cloud offers Social listening which allows oganizations to analyze social conversations that fuel content creation and disseminate information for targeted audiences. The Oracle Social Engage platform encourages marketers to handle all of social media activities through a visually stunning, easy-to-navigate interface.
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Salesforce facilitates its products using Social Studio in the social media analytics market. Salesforce Social Studio provides an easy-to-use application in order to manage social media marketing using numerous social channels. It integrates with the Customer Success Platform of the company and empowers organizations to listen to the conversations of their customers using the social listening tool. The Studio also helps users to gain important insights across all the marketing, service, and sales campaigns with reporting linked to social accounts from the office or on their mobile app. It also helps in monitoring audience discussions by using machine-learning sentiment analysis and image recognition to extract meaningful insights.
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IBM offers social media analytics software solutions with its products, IBM Watson Analytics for Social Media and IBM Social Media Analytics SaaS. IBM Watson Analytics for Social Media automatically creates data visualizations to generate insights and also helps get interesting relationships and patterns to analyze the research topic in a better way. The key features include topics and suggestions, one-click analysis, automatic deliverables, interaction with social analytics, and understanding the sentiment in detail. It is deployed over the cloud. IBM Social Media Analytics SaaS analyzes billions of social media comments and provides customized results in configurable charts and dashboards over the cloud itself.
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Adobe Systems provides its social media analytics software, along with products, such as Adobe Analytics and Adobe Social. Adobe Analytics contains real-time web analytics and reporting on interactive dashboards, as well as, for ad-hoc analysis. It also comes with additional add-ons, such as the predictive workbench, which is powered by statistical modeling and machine learning and real-time monitoring. Adobe Analytics is available in 3 plans: Select, Prime, and Ultimate. Adobe's social management platform helps users with social campaign management and generates insights from key marketing data to gain awareness based on brand and target audience. It also helps in proving ROI through customer attribution, anomaly detection, and cohort analysis to better direct the marketing spend.
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SAS Social Media Analytics is a unique enterprise solution which is created to meet the requirements of marketers in medium and large scale companies. It helps the marketers to analyze, interpret and make decisions based on social media data. Built with the capability to archive and analyze more than two years of social media conversations from various social media channels, SAS’ new on-demand software shows marketers, the people's perceptions about their products or brands, their influence, and how social media conversations affect business results.
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Clarabridge has registered its presence in the social media analytics software market through CX Social, an advanced social media engagement platform. It allows businesses to track the volume of mentions and engagement; the platform provides businesses access to industry-leading text analytics. It records all types of conversations on social media forums to analyze the data and understand the root causes of all the social conversations. Additionally, it gives the exact picture of the global audience. The platform allows users to achieve real-time insights and understand customer effort, emotions, and complaints using the best-in-class text analytics engine.
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2.8

Hootsuite social media analytics manages all the social media profiles in one place. It integrates all social media responses relating to the customer brand and initiates a reply. The customers are provided free reports of the monitoring and scanning of the useful data in the mail.

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Digimind's Smart Social Media Monitoring software allows marketers to Listen, Engage, Analyse, and Report. It helps marketers to see the conversations that matter the most, in real-time, across millions of online sources, in order to attain important insights to drive and enhance the marketing strategy. The marketers can also analyze and benchmark an unlimited number of social media accounts simultaneously with this. Digimind's proprietary Top Reputation module enables marketers to understand in real-time about their customer queries about your the products, people, and those of the competitors.
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2.6
Netbase Solution offers social media products in 3 versions: Instant Search, NetBase Pro, and NetBase Enterprise. The instant search helps search social media platforms for insights, NetBase Pro has social listening and analytics capabilities, whereas NetBase enterprise offers full functionalities. It also provides multi-language support. The company’s product offerings can be purchased online. The company also makes use of VARs, such as SAP and Polis Consulting, to familiarize its social analytics platform to other regions. Clients can make use of forums, knowledge base, online support, phone support, and video tutorials to learn more about this social media analytics platform and resolve queries easily.
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Sprinklr’s revolutionary Unified Platform and cloud-based user experience management solutions have been helping hundreds of leading companies for social media, paid ads, content marketing, and online business. Its Customer Experience Management (CXM) enables them to get insights from multiple social media channels and provides reports for brand-specific needs. Companies like McDonald’s, Nike and Microsoft, have used the CXM for brand enhancement.

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Crimson Hexagon has registered its growth in the social media analytics market through its technology platforms. These solutions allow businesses to understand the driving factors trends and opportunities for their businesses by analyzing the sheer amount of data generated through social media, and then provides business-specific solutions. The company provides machine learning solutions through its BrightView algorithm that combines the machine processing speed and human analysis to obtain the best outcomes from any language at scale. Businesses can gain an opportunity to listen and monitor their customers’ conversations happening on social media, using Crimson Hexagon’s audience analysis. It allows businesses to track the campaign performance amid targeted audience segments by using Affinities solutions and helps discover untapped markets. For instance, Crimson Hexagon allowed Twitter to observe the Dove users’ beauty conversations within a year and track the customers’ experiences, which changed month-over-month.
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2.4

BuzzSumo is a social media influencer research tool that scans all the social media data for the users to give valuable insights into all the trends active across the globe. Data scanning and filtering according to geographical locations is one of its major highlights. The software provides real-time results of the data trending on various social platforms.

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Khoros platform, built from Spredfast + Lithium, to deliver an all-ways connected experience to the customers. It's more than just a social media management tool, it provides all-in-one customer engagement software that brings the power of human connection into each interaction. Khoros analytics enables to relentlessly improve performance and bridge silos and channels—plus take advantage of its real-world benchmarking, shared ROI, and a connected customer profile. It’s an in-built social media management platform that one can trust—under his/her biggest success or worst crisis—and that integrates AI and human connection into one common customer experience. Moreover, the platform offers the flexibility to create a solution tailored for business.

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It is a successful social media management platform for several digital agencies. It empowers the customers to work closely with their clients and also reinforce their brand. It currently holds global users of 40 million and rendering its help to the thousands of business companies.
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The Sprout platform is built to help today’s smartest social businesses place their consumers at the center of their strategic approach. The analytics tools offered by the platform enable us to drive strategic decision-making with social media analytics that helps save time and stop second-guessing. Speed up data collection, prove ROI and inform strategy using Sprout Social.

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Socialbakers Social Media Analytics Software helps users to manage their social media presence effectively. As a unified social media platform, Socialbakers makes it possible to monitor brands, spot patterns in the media and find brand advocates. It helps companies of all sizes to find influencers and harness their capabilities while they interact with a page. It can be used to track and analyze key metrics across all media channels and offer one unified solution. Use Socialbakers to compare performance against competitors using available data insights.

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The USP of Sprout Social in Social Media Analytics Software is its ability to provide comprehensive analytics and reporting across multiple social media networks, allowing users to better understand their audience, create content that resonates, and measure the effectiveness of their campaigns. Sprout Social also offers intuitive dashboards, workflows, and custom reporting tools to help optimize campaigns and get the most out of their social media presence.
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1.9
Sysomos provides its products through Sysomos social media marketing and analytics platform and caters to various industry verticals, including marketing, customer care, research, human resource, legal, and operations. The Sysomos social media marketing and analytics platform gives businesses deep insight into their customers through social media marketing and provides a comprehensive analysis of the size of the audience, engagement, and their demographics. Further, it enables businesses to perform competitive analysis and helps in designing effective business strategies.
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1.8

Synthesio’s BI-style reporting for Social Media Intelligence provides the best-of Business Intelligence (BI) tools, and the best-of Social Media Intelligence, that has a faster path-to-insights with the new Synthesio reporting experience. Now, one doesn’t need to be an expert to get expert reporting. Its re-thought platform offers the deepest analytics on the market. With Synthesio’s new widget builder, one can never be constrained in what combinations of metrics one would like to investigate. It helps to create a widget using whatever dimensions work best to answer the tough business questions one has.

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Cision social media analytics enables one to drive business decisions, influence strategy and optimize marketing investments that lead to meaningful brand success. Cision delivers fast, flexible analytics that goes beyond counting clips to deliver the real business value of your earned media results. With Cision, you can fully understand how earned media mentions about you, your competitors and your industry are influencing the conversation, who is driving the conversation, and the impact it is having on web traffic to your site or your competitors.

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Simply Measured provides a full set of analytical solutions to measure results and quantify performance, using the data obtained from various social platforms, such as Facebook, Twitter, and YouTube. It provides functionalities to filter by channel, media type, text, and hashtags for any profile. Organizations can use that information to determine what, when, and where posts can be added for increased customer engagement. Custom profile groupings can be created across all media channels to conduct competitive analysis. Competitive analysis can be done by comparing the social footprint of all the players to understand their offerings and improve their own performance.
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Meltwater social solutions allow brands and agencies to turn data-driven insights into actionable customer engagement opportunities. With an AI-powered social analytics engine, marketers and PR professionals can turn trillions of owned and earned data points into contextual insights and predictions that drive stronger business decisions. Meltwater’s unified social platform enables marketers to take those insights and immediately put them into action by publishing targeted content and executing engagement strategies in real-time.

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Frequently Asked Questions (FAQs)
Based on application, the social media analytics market is segmented into sales and marketing management, competitive intelligence, risk management and fraud detection, public safety and law enforcement, customer experience management, and others (workforce management and compliance management). The risk management and fraud detection application is projected to be the fastest-growing application in the market during forecast period, owing to the ability of analytics tools to extract and analyze data from multiple data sources, that provides opportunities for the identification and justification of fraudulent activities.
North America is projected to hold the largest market size in the global social media analytics market, while Asia Pacific (APAC) is projected to grow at the highest CAGR during 2020-24. The region is becoming a new hotspot in the market, due to rising investments in the process of digitalization across potential economies. North America is the most important revenue contributor to the global market. The region is perceiving important developments in the social media analytics market. Due to the increasing use of the big data technology, growing amount of data across verticals, and rising investments by companies in real-time analytics can be attributed to high growth rate.
The best frequency is something that you need to figure out on your own. Something you need to consider is how active your audience is. After doing so, you must find a balance that the audience is comfortable with. You don’t want them to start unfollowing you after flooding their newsfeeds. There are some rules, but you can only find the best frequency by trial and error and experimenting.
After choosing the precise platforms and planning the campaigns, one should decide what metrics to check in order to determine the ROI. Generally, reach, traffic, engagement and conversions on social media, are considered for measuring ROI. ROI = (Returns - Cost) / cost of social media marketing. By using this formula one can determine how the results compare to the initial goals. It’s better to understand as many metrics as possible, in order to ensure that any changes are minor.
Continuous spamming, having multiple profiles on each platform and not interacting at all with the audience are some of the practices one should avoid. Some of these actions create confusion, while others will make your audience to unfollow and/or even report you. Inconsistency is also one of the main traps one could fall into. This means one shouldn’t frequently switch on to new platform by leaving the previous one. Avoid publishing updates in a frantic manner. Timing is very important while publishing the post, as there should be logic into how, why, when and where you post the social media posts.
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Yousaf Khan 's requirement
06/04/2023
"Subscriber"
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James Smith's requirement
22/02/2022
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Ahmad Darwish's requirement
02/12/2021
"Synthesio (subscription) for one year"
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ABDUL BUHARI's requirement
09/08/2021
"To get report on social media."
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haries's requirement
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20/07/2021
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04/06/2021
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Social Media Analytics Software GrowthAccording to Clarabridge, social media analytics includes tracking conversations and measuring campaigns. It also involves figuring out how your social activities are influencing your business results. Social media analytics is mainly concerned with developing and evaluating informatics tools and frameworks through a set of analytical tools, which enable end-users to listen, monitor, analyze, and generate insights using data collected from blogs and social media websites.

The global social media analytics market size is expected to grow to USD 16 bn by 2025, at a CAGR of 34% during the forecast period. The major growth drivers of the social media analytics market are the increased focus on market and competitive intelligence, increasing user engagement on smartphones, and the need for social media measures to enhance Customer Experience (CX). The social analytics market faces challenges such as lack of standard measures for social media analytics and the absence of a single solution to manage the increasing unstructured data. Factors such as complex analytical workflows are also expected to limit market growth.

Increased focus on the market and competitive intelligence is driving the growth in the Social Media Analytics Market

Social Media Analytics Software-Growth

This report identifies and benchmarks the best Social Media Analytics providers such as Oracle (US), Salesforce (US), IBM (US), SAS Institute (US) and Adobe (US),  and evaluates them on the basis of business strategy excellence and strength of product portfolio within the Social Media Analytics ecosystem, combining inputs from various industry experts, buyers, and vendors, and extensive secondary research including annual reports, company press releases, investor presentations, free and paid company databases. Best Social Media Analytics providers are rated and positioned on a 2x2 matrix, called ‘Company Evaluation Quadrant’, and identified as Visionary Leaders, Dynamic Differentiators, Innovators, or Emerging companies.

The report includes market-specific company profiles of all 30 players and assesses the recent developments that shape the competitive landscape of this highly fragmented market.

This report identifies and benchmarks the best Social Media Analytics providers such as Oracle (US), Salesforce (US), IBM (US), SAS Institute (US) and Adobe (US), and evaluates them on the basis of business strategy excellence and strength of product portfolio within the Social Media Analytics ecosystem, combining inputs from various industry experts, buyers, and vendors, and extensive secondary research including annual reports, company press releases, investor presentations, free and paid company databases. They are rated and positioned on 2x2 matrix, called as ‘Company Evaluation Quadrant’, and identified as Visionary Leaders, Dynamic Differentiators, Innovators, or Emerging companies.

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Social Media Analytics Software- Trends


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Social Media Analytics Software- Companies

Published on
Jul'2020
Code
360-TC 2648
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