Salesforce Social Studio Pricing & Demo
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Summary
Social Studio controls social connections through sales and services, marketing, social listening, social publishing, engagement, and customer service. Deploying a single platform for all social media engagements will help in securely managing access and roles with the user and team workspaces. Its Intelligent reporting feature offers a real-time snapshot on content, channel, and creative performance. It helps in improving campaigns with a central view of all social marketing activities. It also provides a Marketing Command Center which is a multichannel hub with customizable displays, provides live, real-time details about what’s happening across the digital marketing strategy.
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Salesforce Social Studio Presence in
Social Media Analytics Software
Salesforce has expanded its footprint in the countries of Americas, Europe, and APAC through physical offices, sales offices, R&D centers, and partner ecosystems. Salesforce is said to be investing a significant amount of its revenue on R&D. In 2017, the company has invested approximately 14% of its total revenue in R&D activities. The company maintains its position in the social media analytics market by adopting organic and inorganic strategies. As a part of its inorganic strategies, the company has entered into partnerships with various other companies. For instance, in June 2017, Salesforce Social Studio partnered with YouTube’s measurement program. This service is used to verify the YouTube data used by measurement companies for clients. Additionally, it allows customers to upload videos, monitor conversations on YouTube, and manage their content, in order to track their engagements in a better manner.
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