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Social Media Analytics Software in Latin America

Comparing 69 vendors in Social Media Analytics Software across 104 criteria.
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4.1
Oracle offers its social media analytics solutions through its Social Relationship Management (SRM) platform. It comprises a comprehensive set of products, such as social engagement and monitoring cloud service, social marketing cloud service, social network, SRM service. These products facilitate various features, including content creation, engagement, listening, and community management. Additionally, it provides the software integration functionality with marketing, sales, commerce automation systems, and services to provide the best customer experiences. Oracle Social Cloud offers Social listening which allows oganizations to analyze social conversations that fuel content creation and disseminate information for targeted audiences. The Oracle Social Engage platform encourages marketers to handle all of social media activities through a visually stunning, easy-to-navigate interface.
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3.9
Salesforce facilitates its products using Social Studio in the social media analytics market. Salesforce Social Studio provides an easy-to-use application in order to manage social media marketing using numerous social channels. It integrates with the Customer Success Platform of the company and empowers organizations to listen to the conversations of their customers using the social listening tool. The Studio also helps users to gain important insights across all the marketing, service, and sales campaigns with reporting linked to social accounts from the office or on their mobile app. It also helps in monitoring audience discussions by using machine-learning sentiment analysis and image recognition to extract meaningful insights.
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3.6
IBM offers social media analytics software solutions with its products, IBM Watson Analytics for Social Media and IBM Social Media Analytics SaaS. IBM Watson Analytics for Social Media automatically creates data visualizations to generate insights and also helps get interesting relationships and patterns to analyze the research topic in a better way. The key features include topics and suggestions, one-click analysis, automatic deliverables, interaction with social analytics, and understanding the sentiment in detail. It is deployed over the cloud. IBM Social Media Analytics SaaS analyzes billions of social media comments and provides customized results in configurable charts and dashboards over the cloud itself.
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3.6
Adobe Systems provides its social media analytics software, along with products, such as Adobe Analytics and Adobe Social. Adobe Analytics contains real-time web analytics and reporting on interactive dashboards, as well as, for ad-hoc analysis. It also comes with additional add-ons, such as the predictive workbench, which is powered by statistical modeling and machine learning and real-time monitoring. Adobe Analytics is available in 3 plans: Select, Prime, and Ultimate. Adobe's social management platform helps users with social campaign management and generates insights from key marketing data to gain awareness based on brand and target audience. It also helps in proving ROI through customer attribution, anomaly detection, and cohort analysis to better direct the marketing spend.
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3.3
SAS Social Media Analytics is a unique enterprise solution which is created to meet the requirements of marketers in medium and large scale companies. It helps the marketers to analyze, interpret and make decisions based on social media data. Built with the capability to archive and analyze more than two years of social media conversations from various social media channels, SAS’ new on-demand software shows marketers, the people's perceptions about their products or brands, their influence, and how social media conversations affect business results.
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Social Media Analytics Software Related Articles
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Zoho Social: A better way for agencies to collaborate on social media

Zoho social media analytics platform is one of the top social media analytics software. This software helps organizations for deeper analysis of their existence in the market. With this analysis it becomes easy for organizations to work closely with their customers. This platform creates the set of customers that can be reached by organization on the right time.

-- by Dipali Karanjkar
7 Key Benefits of Using Hootsuite to Manage Social Media Presence

Social media analytics software area set of analytical tools that enable the collection and reporting of data related to social media accounts. It enable the end-users to listen, monitor, analyze, and give insights from data collected from blogs and social media websites. These products are used by social media, marketing, and communications teams to identify best practices, target demographics, and analyze real-time consumer practices.

-- by Rupesh Jasud
Social Blade - Best tool to spot fake social media influencers

Social media analytics software area set of analytical tools that enable the collection and reporting of data related to social media accounts. It enable the end-users to listen, monitor, analyze, and give insights from data collected from blogs and social media websites. These products are used by social media, marketing, and communications teams to identify best practices, target demographics, and analyze real-time consumer practices.

-- by Rupesh Jasud
Linktree - Best Bio Link tool for Instagram

Linktree is a social networking analytics resource that lets bloggers and artists streamline their traffic on Instagram and operate content on the site. It is achieved by making buttons that link various objects at a time and therefore communicate further relations with the public. Linktree Social Media Analytics helps make the content online trendier and easier to manage.

-- by Shambhavi Gajul
Top 10 Social Media Analytics Software and Key Features

Social media analytics software area set of analytical tools that enable the collection and reporting of data related to social media accounts. It enable the end-users to listen, monitor, analyze, and give insights from data collected from blogs and social media websites. These products are used by social media, marketing, and communications teams to identify best practices, target demographics, and analyze real-time consumer practices.

-- by Shambhavi Gajul
Frequently Asked Questions (FAQs)
Based on application, the social media analytics market is segmented into sales and marketing management, competitive intelligence, risk management and fraud detection, public safety and law enforcement, customer experience management, and others (workforce management and compliance management). The risk management and fraud detection application is projected to be the fastest-growing application in the market during forecast period, owing to the ability of analytics tools to extract and analyze data from multiple data sources, that provides opportunities for the identification and justification of fraudulent activities.
North America is projected to hold the largest market size in the global social media analytics market, while Asia Pacific (APAC) is projected to grow at the highest CAGR during 2020-24. The region is becoming a new hotspot in the market, due to rising investments in the process of digitalization across potential economies. North America is the most important revenue contributor to the global market. The region is perceiving important developments in the social media analytics market. Due to the increasing use of the big data technology, growing amount of data across verticals, and rising investments by companies in real-time analytics can be attributed to high growth rate.
The best frequency is something that you need to figure out on your own. Something you need to consider is how active your audience is. After doing so, you must find a balance that the audience is comfortable with. You don’t want them to start unfollowing you after flooding their newsfeeds. There are some rules, but you can only find the best frequency by trial and error and experimenting.
After choosing the precise platforms and planning the campaigns, one should decide what metrics to check in order to determine the ROI. Generally, reach, traffic, engagement and conversions on social media, are considered for measuring ROI. ROI = (Returns - Cost) / cost of social media marketing. By using this formula one can determine how the results compare to the initial goals. It’s better to understand as many metrics as possible, in order to ensure that any changes are minor.
Continuous spamming, having multiple profiles on each platform and not interacting at all with the audience are some of the practices one should avoid. Some of these actions create confusion, while others will make your audience to unfollow and/or even report you. Inconsistency is also one of the main traps one could fall into. This means one shouldn’t frequently switch on to new platform by leaving the previous one. Avoid publishing updates in a frantic manner. Timing is very important while publishing the post, as there should be logic into how, why, when and where you post the social media posts.
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Company Size :
  • Enterprise
  • SME
  • Startups

Social Media Analytics Software GrowthAccording to Clarabridge, social media analytics includes tracking conversations and measuring campaigns. It also involves figuring out how your social activities are influencing your business results. Social media analytics is mainly concerned with developing and evaluating informatics tools and frameworks through a set of analytical tools, which enable end-users to listen, monitor, analyze, and generate insights using data collected from blogs and social media websites.

The global social media analytics market size is expected to grow to USD 16 bn by 2025, at a CAGR of 34% during the forecast period. The major growth drivers of the social media analytics market are the increased focus on market and competitive intelligence, increasing user engagement on smartphones, and the need for social media measures to enhance Customer Experience (CX). The social analytics market faces challenges such as lack of standard measures for social media analytics and the absence of a single solution to manage the increasing unstructured data. Factors such as complex analytical workflows are also expected to limit market growth.

Increased focus on the market and competitive intelligence is driving the growth in the Social Media Analytics Market

Social Media Analytics Software-Growth

This report identifies and benchmarks the best Social Media Analytics providers such as Oracle (US), Salesforce (US), IBM (US), SAS Institute (US) and Adobe (US),  and evaluates them on the basis of business strategy excellence and strength of product portfolio within the Social Media Analytics ecosystem, combining inputs from various industry experts, buyers, and vendors, and extensive secondary research including annual reports, company press releases, investor presentations, free and paid company databases. Best Social Media Analytics providers are rated and positioned on a 2x2 matrix, called ‘Company Evaluation Quadrant’, and identified as Visionary Leaders, Dynamic Differentiators, Innovators, or Emerging companies.

The report includes market-specific company profiles of all 30 players and assesses the recent developments that shape the competitive landscape of this highly fragmented market.

This report identifies and benchmarks the best Social Media Analytics providers such as Oracle (US), Salesforce (US), IBM (US), SAS Institute (US) and Adobe (US), and evaluates them on the basis of business strategy excellence and strength of product portfolio within the Social Media Analytics ecosystem, combining inputs from various industry experts, buyers, and vendors, and extensive secondary research including annual reports, company press releases, investor presentations, free and paid company databases. They are rated and positioned on 2x2 matrix, called as ‘Company Evaluation Quadrant’, and identified as Visionary Leaders, Dynamic Differentiators, Innovators, or Emerging companies.

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Social Media Analytics Software- Trends

Social Media Analytics Software- Market Drivers

Social Media Analytics Software- Market Dynamics

 

Social Media Analytics Software- Companies

Published on
Jul'2020
Code
360-TC 2648
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