NetBase’s social media analytics platform makes it possible to get real-time alerts related to customer opinions and behaviors, with respect to sudden changes in the conversation volume and brand sentiment. This helps organizations identify emerging issues before they impact brand reputation and customer feelings. It provides functionalities to drill down to support decisions related to customer complaints, without the need for complex Boolean queries, manual data cleansing, and manual analysis. The platform can analyze the voice of the customer in real-time and measure the campaign performance to track the custom audience segments.