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Netbase
California, USA
2004
$11MN to $50MN
Enterprise
40 Likes
87 Buyers Negotiating

Summary

NetBase’s social media analytics platform makes it possible to get real-time alerts related to customer opinions and behaviors, with respect to sudden changes in the conversation volume and brand sentiment. This helps organizations identify emerging issues before they impact brand reputation and customer feelings. It provides functionalities to drill down to support decisions related to customer complaints, without the need for complex Boolean queries, manual data cleansing, and manual analysis. The platform can analyze the voice of the customer in real-time and measure the campaign performance to track the custom audience segments.

Discussions

Strengths
  • +11
    On-Site Support
  • +10
    Support and maintenance services
  • +8
    Brand Management
  • +11
    Campaign management
  • +10
    Competitor benchmarking
  • +7
    Customer behavioral analysis
  • +6
    Customer segmentaion and targeting
  • +9
    Marketing meausurement
  • +5
    Risk Management and Fraud Detection
  • +8
    Software Requirement Specification (SRS)
  • +13
    BFSI
  • +12
    Governmnet and Defense
  • +10
    Healthcare and Life Sciences
  • +11
    IT and Telecom
  • +14
    Manufacturing
  • +5
    Media and Entertainment
  • +9
    Retail and eCommerce
  • +7
    Transportation and Logistics
  • +6
    Travel and Hospitality
  • +6
    Products/Solutions Offered
Cautions
  • -8
    Licenses
  • -13
    Any other professional service
  • -12
    Training and Education services
  • -14
    Customer Support
  • -9
    Level of Support Services
  • -9
    Product Demos
  • -5
    Product Branding
  • -14
    Managed Services
  • -12
    Remote Support
  • -13
    Content optimization
  • -10
    On-Premise
  • -10
    Others - Pre-sales Support Activities
  • -14
    Others- Social media analytics
  • -6
    Other - Support Services
  • -12
    Performance monitoring
  • -5
    Sales Support
  • -13
    Technical Support
  • -8
    Descriptive Analytics
  • -8
    Energy and Utilities
  • -9
    Other Industry Verticals
Netbase Presence in Social Media Analytics Software
NetBase has offices in Europe, Americas, and APAC. The company makes use of VARs and client partners to increase its product adoption. For instance, the company partnered with POLIS Consulting to give POLIS, the exclusive rights to directly resell NetBase’s software platform in the Brazilian region. The company’s social analytic software is already being implemented in 99 countries worldwide and it also has a patented technology to process 42 languages, including Brazilian and Portuguese. By improving its product, keeping its customers in mind, the company has reached untapped territories. The company has also made provisions with the help of other companies to enhance its product offerings. For instance, Domo, provides connectors, which can be used with this platform to view the data alongside the metrics from any other system. In October 2016, NetBase also launched the Customer Experience Analytics solution, which converts customer feedback from social media, digital surveys, and customer care interactions into meaningful insights. Moreover, the partnership with AgilityWorks in January 2015 has increased the number of NetBase’s resellers to promote its products in the ever-growing UK and European regions.
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