Social media management refers to a set of activities that includes listening and monitoring conversations across all social media networks, engaging with social consumers, and data-based evaluations of these social engagements. With a careful selection of Social Media Management Software, enterprises can efficiently and effectively structure their social media initiatives. Enterprises require listening and monitoring, measurement and analytics, content and asset management, and risk and compliance management solutions to effectively engage customers across their social media channels and gain maximum Return on Investment (RoI).
1. Micromarkets are defined as the further segments and subsegments of the global social media management software market included in the report.
2. Core competencies of the companies have been captured in terms of their key developments, key observations, and key strategies adopted by them to sustain their positions in the social media management software market.

Visionary leaders in social media management software market are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.

Dynamic Differentiators in social media management software market are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.

Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies in social media management software market have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.

Emerging companies in social media management software market have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.

SALES AND MARKETING MANAGEMENT

NEED TO DIRECTLY ENGAGE TARGET AUDIENCE THROUGH SOCIAL MEDIA NETWORKS TO DRIVE THE GROWTH OF THE SALES AND MARKETING MANAGEMENT SEGMENT

Sales and marketing management in the social media management market encompasses various activities that marketers and sales executives take up to directly engage their target audience through social media networks. For example, sales executives can use social media management solutions (such as analytics, and listening and monitoring) to analyze which social media channel generates the most sales lead, what the targeted audience is most interested in, and how the content of their interest is relevant to their enterprise. The social media management solution can further enable sales teams to understand what the targeted audience is doing on the company’s official page on social media network, and their activities on other pages, groups, and forums outside the company’s network. Social media management solutions enable companies to analyze this data, understand customer pain-points, their interests, and enable them to create targeted communications, which deliver more value. Measuring the effectiveness of such efforts and optimizing content to be published on social media (i.e., making sure the content is optimized for different social media networks/platforms with options enabling users to like, share, and repost to their circle) are the other important activities which fall under sales and marketing management.

CUSTOMER EXPERIENCE MANAGEMENT

NEED TO IMPROVE AND OPTIMIZE CUSTOMER SERVICE EFFORTS TO DRIVE THE GROWTH OF THE CUSTOMER EXPERIENCE MANAGEMENT SEGMENT

Customer experience management enables companies to track interactions with their customers at every stage of their relationship with the company. Better customer experience management helps improve customer satisfaction, loyalty, and brand value by meeting the customers’ expectations. Social media management solutions prove to be an asset, enabling companies to improve their customer experience with a comprehensive analysis of customers’ conversations over social media networks. The data collected through social media channels can be used to improve and optimize customer service initiatives of the organization. Furthermore, customer service teams can utilize social media channels to interact and respond to customer queries and feedbacks, building an exceptional and differentiated customer experience.

COMPETITIVE INTELLIGENCE

NEED TO INCREASE MARKET INTELLIGENCE AND GAIN A COMPETITIVE EDGE TO DRIVE THE GROWTH OF THE COMPETITIVE INTELLIGENCE SEGMENT

The competitive intelligence application in the social media management market incorporates all activities that a company undertakes to gain insights into what their competitors are doing, track their competitor’s activities, and any conversation that may be happening between a company and its competitor’s customers on social media networks. Social media networks can provide a plethora of information about customers, their experiences, needs, and perceptions. Moreover, using the right social media management solution, a company can track these conversations focused on both itself and its competitors. This information can be used to increase the company’s market intelligence and create a competitive edge.

RISK MANAGEMENT AND FRAUD DETECTION

NEED TO MITIGATE THE RISK ASSOCIATED WITH MISUSE OF CUSTOMER DATA AND STRICT REGULATIONS TO DRIVE THE GROWTH OF THE RISK MANAGEMENT AND FRAUD DETECTION SEGMENT