The company caters to the social media management market with its Adobe Experience Cloud solution. The company offers a wide range of products and services via the SaaS model or managed services model. It distributes certain products and services through a network of distributors, VARs, system integrators, independent software vendors, retailers, software developers, and Original Equipment Manufacturers (OEMs), in addition to its direct sales force, online website, and app stores. It provides a comprehensive and integrated marketing solution for different categories of users.