Retail Analytics Software in Europe

Manthan Retail Analytics software comprises a comprehensive suite of analytical solutions that deliver critical, action-oriented insights across the retail value chain. Manthan Retail Analytics provides a comprehensive performance management solution that enables omnichannel retailers to make profitable decisions about buying, pricing, assortment, and operations. Under customer analytics, the company provides a set of packaged applications and synergistic services, which help businesses understand customers, predict customer behavior, and provide analytics-driven targeting and personalization.

IBM offers a range of applications in the global retail analytics software (like IBM Acoustic Analytics), which allow retailers to gain significant insights from the data generated by the applications deployed in their systems. The company offers its innovative analytics solutions through the IBM Acoustic Analytics and IBM Watson Analytics software. Keeping in line with the market trend of moving data to the cloud, IBM offers cloud-based guided analytics, data visualization, and predictive analytics to help data scientists uncover hidden data trends. This has assisted the company in providing differentiated offerings to its customers.

Oracle provides universal, enterprise-level BI solutions with the Oracle Retail Analytics software, which includes Oracle Retail Merchandising System (RMS) and customer analytics modules. Oracle Retail Analytics is pre-integrated with the company’s retail applications and is designed to accommodate data from other data sources. The company is focused on delivering an enhanced service experience to retailers with a cloud-based strategy. Oracle provides the Oracle Retail Insights Cloud product family with a combination of more than five fully integrated Oracle BI applications.

Microsoft has slowly carved a niche space for itself in the global retail analytics market by delivering the Cortana Intelligence Suite, which is instrumental in offering cost-effective tools and services to the retailers who are looking to gain insights from the data generated from the various applications deployed in their systems. The suite utilizes advanced analytical algorithms, such as predictive analytics, to offer real-time insights into the data generated by applications, PoS, IoT devices, and social media.

Fujitsu provides a wide range of highly reliable computing and communication products, and advanced microelectronics solutions. IT products and systems, software, network, and electronic devices are a few of the company’s primary product offerings. The Fujitsu solutions segment consists of infrastructure solutions, industry solutions, business and technology solutions, and Fujitsu cloud. 

MicroStrategy helps organizations and retailers promptly deploy analytical and security applications. The MicroStrategy retail analytics software suite provides concrete applications and meets the BI demands of organizations. The company provides its end-users full breadth of capabilities, including big data and data discovery solutions. Additionally, distribution analytics, enterprise reporting solutions, enterprise mobility management solutions, and Usher provide real-time data and share actionable insights to enhance the overall performance of enterprises. MicroStrategy analytic solutions are deployed across various industry verticals, including banking, healthcare, insurance, telecommunication, food and beverage, media, retail, and municipal government.

SAP offers SAP Retail analytics software, which helps retailers in decision making on the key parameters, such as price and promotion optimization, loss prevention, demand forecasting, merchandise and assortment planning, POS analysis, and product affinity metrics analysis. The company offers its solutions and services to retailers who want to gain operational efficiencies and minimize expenditure costs.

Information Builders provides software solutions for BI and analytics, enterprise integration, and data integrity. WebFOCUS, the company’s software, features an integrated portfolio of centralized and decentralized capabilities, which include data management, predictive analytics, and operational intelligence. The company’s iWay software solutions can work on any platform and can also interoperate with proprietary technologies. These software solutions provide various functionalities, such as data analysis, 360° enterprise view, and hierarchy management, to ensure information consistency and uniformity across enterprises. Platform-as-a-service (PaaS) makes WebFOCUS and iWay readily available through a variety of deployment options, including cloud, hybrid, and federated hybrid cloud.

BRIDGEi2i works with many Fortune 500 companies globally and solves business problems across various business functions, such as sales, marketing, supply chain, risk, and HR. The company’s key products include an AI-powered sales enablement suite, a 360 . customer experience management platform, a personalized recommender system, and a model governance and monitoring solution. Sales Decision Engine (SDE) is BRIDGEi2ifs AI-powered sales enablement platform that offers complete visibility and control over various sales processes and delivers actionable insights for better decision making.

In the global retail analytics market, SAS Institute offers retail omnichannel analytics solutions. Enterprises use the SAS retail analytics software for precise merchandise planning and price optimization. The increasing adoption of retail analytics solutions helps retailers drive higher profits, minimize inventory costs, and increase customer satisfaction. The analytics solutions are further categorized into merchandising intelligence, supply and demand planning, customer experience and insight, cyber security, data management, and advanced analytics.

Qlik offers QlikView, a business discovery platform that provides self-service BI applications to customers and empowers them to drive innovative business decisions. The platform allows retailers to analyze customers, products, and transactions across various channels and geographical regions. The agile platform integrates data points from numerous applications deployed within an organization’s systems, such as PoS, merchandising, digital advertising, social media, marketing, sales, and finance. It also identifies potential revenue, margin, and profit opportunities.

The 1010data platform is an all-inclusive platform that offers several retail applications to customers. The powerful platform offered by the company combines analytical tools for data blending and application building to gain data insights, which ensure a superior customer experience. The platform delivers rich governance capabilities with cloud deployment and helps in offering real-time insights to enterprises. The agile platform offers significant insights into customers’ shopping behavior.

Trax has provided several powerful and consistent tools to collect measure and analyze retailer’s data. There are different tools to be applied in various processes, namely- in-store execution, market measurement, shelf strategy, and store management. All these processes are essential to gauge the retail industry and come up with better products in this competitive market.