Eye tracking is a technology wherein the movements of human eyes are traced, along with alterations in pupil size. This information is gathered through optical sensors, such as cameras, and mapped to different scenarios with suitable algorithms to obtain crucial information. For example, the tracking of human eyes can provide information such as behavior, health, concentration, and point of focus. Eye-tracking products can be used in retail and advertisement for research where customer behavior and preference can be analyzed."

Visionary leaders are the leading market players in terms of product portfolio, geographic reach, innovative technologies, and adoption of growth strategies. The SWIR market is moderately dominated by the players covering a major share of the market. These players have a broad product portfolio that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and well-established brand equity.

Dynamic differentiators are established vendors with strong business strategies. However, they have a weak product portfolio. They generally focus on a specific type of technology related to the product. There are many companies in the eye tracking market that largely depend on their competitive R&D. These companies are closely monitoring and developing eye-tracking technology and devices for various applications, and expect to generate revenue by collaborating with other companies or licensing their technology.

Innovators demonstrate substantial product innovations compared with their competitors. They have a highly focused product portfolio. However, they do not have strong growth strategies for their overall business. The eye tracking market highly depends on innovators, and it is easy for new players to enter this market.

Emerging companies have niche service offerings and are starting to gain position in the market. They do not have strong business strategies unlike that of other established vendors. They may be new entrants in the market and may require some more time before gaining significant traction in the market.