PRS IN VIVO in Eye Tracking Solutions

PRS IN VIVO is a market research company primarily focused on utilizing the third-party hardware and software products for its market research. Services offered by the company include packaging research and shopper’s research. It is one of the leading players in the eye tracking market in terms of revenue generation. The company has deployed the eye tracking technology in the market research activities such as screening and evaluation of new packaging systems, documenting shelf visibility and pack viewing patterns, and optimization of shopper marketing to facilitate sales.