Smart Eye develops and markets eye-tracking systems that can measure and calculate a person’s gaze. Today, the company has 2 business areas: Research Instruments and Applied Solutions. Within Research Instruments, Smart Eye provides advanced eye-tracking systems to measure and analyze human behavior. Within Applied Solutions, Smart Eye provides eye-tracking software for integration into vehicles. The products offered by the company are highly innovative and offer advanced features to its customers. Some of the features include gaze direction, eyelid closure, and head position and orientation, for assessing the driver alertness.