In the recent years, a lot of companies are showing inclination toward enterprise mobility, increasing the demand of mobile security products and services in the organizations across the globe. Mobile application security can be understood as the use of solutions that protects devices, applications and data against malicious content, spyware, and viruses and provides control for web and application use. The solutions that are part of the mobile application security market include anti-virus, data loss prevention, threat protection, access control, and other. Mobile application security also encompasses efforts to protect the mobile from various attacks, such as from hackers and cyber espionage

The vendors have been placed into 4 categories based on their performance in each criterion: visionary leaders, innovators, emerging, and dynamic.

The visionary leaders receive high scores for most of the evaluation criteria. They have an established product portfolio and a very strong market presence.

The dynamic differentiators are established vendors with very strong business strategies. However, they have a low product portfolio. They focus on a specific type of technology related to the product.

Innovators in Mobile Data Security Software market have innovative portfolio of services and a strong potential to build robust business strategies for their business growth, to be at par with the Vanguards. Moreover, a strong and dedicated direct and indirect sales channel is one of the key factors influencing the brand position of the firm.

The emerging companies in Mobile Data Security Software market have niche product offerings and are starting to gain their position in the market. They do not have much strong business strategies as compared to other established vendors. They might be new entrants in the market and require some more time before getting significant traction in the market.

SOLUTIONS CATERED

INTRODUCTION
The business application segmentation of the global user provisioning market includes various application areas such as role management, administration and management, user log management, password management, and user governance and compliance. With the increasing need to access devices, applications, and information, user provisioning application provides access to specific data and applications based on the user’s particular role. Moreover, when an enterprise grows, its systems, processes, applications, and interfaces also grow, therefore it is essential to control and monitor what application and information are accessed by people across the organization.

ANTI-VIRUS
Anti-Virus, known as anti-malware, is used to detect and remove spiteful software. This software provides protection from virus software as well as from malicious computer threats. This software was developed for securing computers, but now days, it is also offered as a mobile app by developers to secure mobile devices from data loss. This software is provided by various mobile application software developers so that mobile apps being used by clients can be secured from unsafe software. As employees use portable devices to access organizational information, these software are installed by organizations too. Anti-virus software helps in scanning apps being downloaded in mobile devices, filters out viruses, removes unwanted junk files, and blocks malware. The market for anti-virus solutions is defined by considering features such as protection of privacy, blocking of viruses, virus protection files, and removal of malware. These anti-virus solutions can be deployed on-premises and on cloud.

ANTI-THEFT
Anti-theft software is used to protect device or data/information from unauthorized access. This software helps users locate the place from where device was stolen or has been missed. The important feature of this solution is to lock the device in case of lost or stolen. More than 65% of smartphones were stolen last year from the users from public place, houses, cars, or restaurants. Losing smartphones result in the loss of confidential data, such as contacts, photos, files, messages, banking and other financial information stored in mobiles. Anti-theft solution allows users to locate their stolen devices by saving the last location where the mobile was switched off and provides lock system. Furthermore, this solution helps in detecting spyware by scanning apps that the user downloads and identifies those apps which use private information of user for hacking and other misuse. Anti-theft software providers offer solutions that include features, such as theft alerts, wipe off information, encrypting data, and locking of device so that the information can be stored securely. The market for anti-theft is expected to grow at a faster pace with the rising mobile device users in the world.

WEB SECURITY
There has been rise in the usage of digital and web content, online storage, and web based communication due to internet and evolving digital technologies. Web users download information, access files and folders and save downloaded documents, from the internet in their mobile devices. This has increased the threat of viruses entering mobile phones and has increased the risk of losing information, which has increased the necessity for web security solutions that helps users to protect their devices and information while they are working online. Moreover, this solution also provides online security of information and user’s financial details when shopping online and accessing websites. Further, this solution helps users by scanning virus when opening a link so that data can be protected from viruses.. With the introduction of social networking sites, the possibility of inviting a virus onto the mobile devices has also increased. Web security solutions help users by providing security against viruses while visiting social networking websites by checking mobile device settings. The market for this solution is growing due to the increasing use of mobile devices for online purposes such as shopping, downloading files, accessing information, and net browsing.

DATA BACKUP AND RECOVERY
Data backup and recovery solutions allow user to recover lost data. This solution also provides backup facility to user for securing important files. More than 2 billion smartphones were lost and more than 4 billion smartphones were stolen in the last 2 years. Losing smartphones increases the risk of data loss and misuse of data saved in these smartphones. The data backup and recovery solution provides backup for contacts by saving a copy of contacts within the data backup and recovery app or saving contacts within the service provider website. Moreover, this solution also provides safety of photos by securing backup in the cloud. This solution includes backup of all contacts, sim cards, videos, photos, files, call history, music, and other documents. This solution also helps users at the time of mobile device loss by providing recovery feature with the help of stored mobile data saved within the virtual space provided by the solution provider the information can be recovered that by the user with the help of a password . The market for data backup and recovery will rise considerably due to the rising smartphone thefts.

IDENTITY ACCESS MANAGEMENT(IAM) AND AUTHENTICATION
IAM is a process that helps in the management of electronic identities. IAM software is used by mobile data security software providers to offer users with the solution that record and manages the identity of users that are accessing permitted content. At present, businesses are encouraging BYOD and cloud computing trends within their organizations to provide real-time access to employees. This has increased the number of devices and the risk of unauthorized access and data hacking, thus the need to manage these devices has also grown considerably. Moreover, the access of organizational information on mobile devices through company’s app has increased the productivity of employees but it has also raised the threat of information loss and unidentified access. IAM and authentication solution helps company in maintaining security of business information on mobile apps by providing corporate authentication, which allows employees to open the company’s app only after entering right corporate credentials. This also include single sign-on feature. The market for this solution will grow substantially due to the BYOD trend being adopted by organizations

COMPLIANCE MANAGEMENT
Compliance management helps in managing regulatory compliance requirements. These compliance management solutions help in managing compliance processes and implement accountability throughout the organization. These solutions allow compliance professionals to control and monitor regulatory risk, and implement all the changes as and when framed during the introduction of new policies in the business processes. The solution providers offer compliance management solutions related to PCI DSS, and HIPAA to provide better mobile security. These solutions are available as apps which manages compliances and data loss prevention policies. Moreover, these apps control and manage organizational information being accessed by devices not owned by the organization. The market for compliance management is expected to grow extensively in order to comply with the regulations to manage security.