DRIFT is a live chat software that enables businesses to interact with website visitors in real-time. The software allows companies to instantly respond to customer inquiries and support requests, making it easier to provide a better customer experience. The platform has features such as automated messages, which can be customized to match the look and feel of the website, as well as instant response time for customers. It also includes built-in analytics that show how effective your conversations have been. DRIFT helps companies build better relationships, increase engagement, and drive conversions.