Mixpanel is a leading mobile engagement solution that helps businesses measure and optimize user engagement and engagement activities. It helps companies identify key customer experience metrics, track user events, build funnels and cohort reports, and automate messaging campaigns based on user behavior. The platform helps marketers create better mobile experiences, by providing analytics and insights on usage trends, user behavior and user feedback. It also provides real-time customer feedback and feedback analysis with its feedback service. Mixpanel is used by some of the world’s leading brands and companies in the mobile space, including Uber, Instagram, and Airbnb.