Variants of products and services as per different applications
+8
Unique Selling Proposition (USP) of product offered
+7
Total R&D spend & its % for this particular product & services
+10
Product Differentiation and Impact on Customer Value
+6
Expandability of product and service across different applications
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SEIKO EPSON CORPORATION Presence in
Digital Printing
Epson is emphasizing on boosting user-friendliness with inkjet printers tailored to customers’ needs in several markets. The company has been adopting different growth strategies such as acquisition, product developments & launches, and expansions. For instance, in December 2014, Seiko Epson Corporation acquired Somerset, Wisconsin-based K-Sun Corporation (US), a supplier of award-winning portable and desktop electronic label printers, to expand its presence in the industrial labeling market.
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