Digital printing refers to the professional printing where small print jobs from desktop publishing, and other digital sources are printed using large-format and/or high-volume laser or inkjet printers. Digital printing offers various benefits such as photo-realistic illustrations, aesthetic appeal, better communicability, and quicker turnaround time.

Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and adoption of growth strategies. These players have a broad portfolio of products that caters to most regions globally. Visionary leaders mainly focus on acquiring the leading market position through their strong financial capabilities and well-established brand equity.

Companies under this quadrant are well-established vendors with strong business strategies such as industry coverage, inorganic growth, geographic reach, and technology innovation. However, they have a weaker product portfolio than the innovators in this matrix. They generally focus on a specific type of technology related to the product considered in this market.

Innovators demonstrate substantial product innovation compared to their competitors. They have a highly focused product portfolio. However, they do not have very strong growth strategies for their overall business. The rugged display market moderately depends on innovators as high capital investment is required for manufacturing and developing new technology-based display devices and it is not easy for new players to enter this market. The market is mature and is dominated majorly by visionary leaders, which are also the major innovators in the market.

The emerging companies have niche service offerings. Their business strategies are not as strong as that of the established vendors. The emerging companies include the new entrants in the market and require time to gain significant traction in the market.