Unique Selling Proposition (USP) of product offered
+7
Total R&D spend & its % for this particular product & services
+7
Breadth and Depth of Product Offerings
+5
Variants of products and services as per different applications
+6
Expandability of product and service across different applications
+9
Focus on Product Innovation
+10
Product Differentiation and Impact on Customer Value
+8
Product Features and Functionality
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DURST PHOTOTECHNIK AG Presence in
Digital Printing
The key strategy of Durst is to develop new products and technologies. Durst Phototechnik AG is engaged in developing new products in different exhibitions to expand its portfolio in the market. For instance, in December 2016, the company introduced alpha series inkjet printing systems for the digital production of home textiles. Additionally, in October 2016, it has launched Rhotex 325 model, which provides printing solutions for multiple markets, as well as dual technologies, covering soft signage (flags, banners, back-lit displays), home textiles (table cloths, bed linen, upholstery), and clothing (sportswear, T-shirts, accessories). The company is also expanding its digital textile printer portfolio by forming a joint venture with Technijet Ltd (UK).
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Company Size :
Enterprise
SME
Startup
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