Poultry diagnostics encompasses the diagnosis of diseases and disorders of poultry animals along with the study of control and treatment implementation. Poultry disease diagnostics include various test kits and instruments such as polymerase chain reaction (PCR) test kits and ELISA kits which use the plasma, serum, and blood to diagnose the disorder or disease.

Poultry Diagnostics Market vendors are placed into 4 categories based on their performance and reviews in each criterion: “visionary leaders,” “innovators,” “dynamic differentiators,” and “emerging companies".

Visionary leaders include players that have an established product portfolio coupled with a strong geographic and market presence.

Dynamic companies have very strong business strategies but a weaker product offering as compared to the other players in the market. These companies are known to focus on specific technology related products.

Innovators demonstrate substantial product innovation as compared to their competitors and have a focused approach towards enhancing their product portfolio.

These vendors focus on providing niche products to gain recognition in the market. Based on the geography, the global poultry diagnostics market is segmented into four regions—North America, Europe, Asia-Pacific, and Rest of the World (RoW). North America accounted for the largest share of the poultry diagnostics in 2016, followed by Europe and Asia-Pacific. The market dominance of North America is attributed to the rising veterinary healthcare expenditure along with a high export of poultry worldwide. Moreover, the rising avian disease outbreaks in the region highlight the need for their early detection; this is further expected to propel market growth in the coming years. NORTH AMERICA The largest share of this geographic segment can be attributed to the growing adoption of diagnostic modalities owing to the recurring disease outbreaks in the region, the rising veterinary healthcare expenditure, and the growing government focus on improving the health of food-producing animals. EUROPE Europe accounted for second largest share of the global poultry diagnostics market. The livestock industry forms an important part of the European economy. High focus on animal health and well-being has led to the extensive usage of veterinary diagnostic products. Growth in the poultry disease diagnostics market in Europe can be attributed to factors such as the presence of highly organized livestock farms, growing demand for poultry-derived food products, and government support to ensure good animal health. Owing to this, companies are increasingly investing in this region to provide disease diagnosis and monitoring tools targeted at poultry animals. ASIA-PACIFIC APAC countries, especially India, China, and Southeast Asian countries, represent significant growth potential for the poultry disease diagnostics market. This can primarily be attributed to the large livestock population in this region, growing demand for poultry-derived food products, increasing awareness about animal health, and growing per capita animal health expenditure, especially in India and China. Livestock farming is a major source of income in various Asia-Pacific countries. The demand for animalbased products such as meat and milk is increasing in the region. In this scenario, it is of prime importance to ensure animal health and maintain their productivity. To meet the growing demand for poultry meat and other products, producers are increasingly focusing on poultry health; they are spending a significant amount on healthcare to avoid economic losses. This is driving the demand for poultry diagnostics in the APAC region. Moreover, the intensifying consumer focus on food safety has led to the increased adoption of poultry diagnostics, thereby supporting market growth in the region during the forecast period.