Width of product portfolio (in terms of applications)
+7
Brand recognition of company
+6
Breadth of Applications Served
+7
Product Branding
+14
Customized solutions for applications/industries
+12
Strength of company across the market/product value chain
+14
Breadth and Depth of Product Offerings
+13
Depth of product offering
+5
Focus on Product Innovation
+5
Frequency of commercializing new products / Time to market new products
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THE 3M COMPANY Presence in
Protective Films
3M has a presence in 70 countries and, therefore, has an excellent geographical reach. In the past five years, the company had one divestiture strategy where it sold its temporary protective film business. This strategy was taken to focus and invest more in their core businesses. The company has a strong brand image in the automotive and aerospace industries and has a high market presence in Europe and North America.
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