The company operates a platform that connects consumers with local businesses in the US, Canada, and internationally. The company’s platform covers various local business categories, including restaurants, shopping, beauty and fitness, arts, entertainment and events, home and local services, health, nightlife, travel and hotel, and cabs. It provides free and paid advertising products to businesses, as well as enables businesses to deliver targeted search advertising to local audiences through its website and mobile application, and business listing products. The company’s Yelp platform enables consumers to order flowers, purchase event tickets, and book spa and salon appointments. In addition, it offers Yelp Deals that allow local business owners to create promotional discounted deals for their products and services, and Gift Certificate products for local business owners to sell full-price gift certificates directly to customers through their business listing pages. Further, the company provides other services comprising Yelp Reservations for restaurants, nightclubs, and other venues with the ability to offer online reservations directly from their Yelp business listing pages; and Yelp Waitlist, a subscription-based waitlist management solution that allows consumers to check wait times and join waitlists remotely, as well as businesses to manage seating and server rotation. Its other services include Yelp WiFi Marketing product for businesses to create on-premises Wi-Fi access for customers and advertise products on the Wi-Fi log-in page, as well as collect contact and social media information from customers.