Fortinet Wi-Fi Analytics Software Reviews

Fortinet provides FortiPresence, which offers presence and positioning analytics that collects data about real-time location trends, the total number of visitors, the amount of time spent in a store, comparison across stores, and heat maps, which provide an animated flow presentation. FortiPresence also provides customer engagement tools, which entail social Wi-Fi, conversion and bounce rates, visitor contact info, and wayfinding and related services. The company’s analytics solution provides visitor loyalty and dwell time, which would determine for exactly how long a consumer stays in the store. It provides walk-in conversion rates, which help convert a walk-by consumer into a walk-in consumer. The solution provides sales impact data, which is provided when a visitor data is correlated with sales; it helps retailers evaluate the level of influence a marketing campaign is able to create. The solution also provides campaign evaluation, with which the managers can rapidly evaluate their marketing campaigns to analyze the footfall, dwell time, and bounce rates across all the stores. With this data, the store owners can compare the store’s performance immediately after the campaign’s launch. The company has adopted both organic and inorganic strategies to sustain its growth in the Wi-Fi analytics market.