MICROSOFT CORPORATION in Web Content Management Software

Microsoft is a well-known global vendor in providing a range of software, licensing solutions and hardware products across industrial verticals including healthcare, telecom, and manufacturing. It focuses majorly on keeping its customers updated on the developing market trends such as progressions in cloud applications, IoT, and mobility. In 2016, Microsoft invested 14.1% of its annual revenue in R&D to enhance and upgrade its product offerings to cater to dynamic customer needs and maintain an edge over its competitors. This has helped the company to subsequently enhance its product portfolio by building on more innovative products. Microsoft has been very active in establishing partnership with other technology leaders, such as GE, SAP SE, Telefonica, AT&T, DocuSign, to bring about advanced solutions in WCM to effectively cater to its global clients. For instance, in 2016, Microsoft partnered with GE to offer GE Predix, an industrial platform of GE, on Microsoft Azure cloud. This collaboration allows GE Predix customers to access Microsoft’s cloud applications platform. In line with organic growth strategy, in 2016, Microsoft launched next generation ERP solution, Microsoft Dynamic Ax built on and for Microsoft Azure. This has brought speed, power, and intelligence of cloud computing to customers.