IBM CORPORATION in Web Content Management Software

IBM is one of the largest companies. It provides a broad range of products and services in the areas of technology, consulting services, and business analytics. Its products and services are used by companies in various verticals, such as healthcare, retail, and BFSI. IBM aims to integrate digital and artificial intelligence for smarter solutions. The company is focused on developing new technologies and invests significantly in the R&D activities. The company’s R&D spent was 7.2% of its total revenues in 2016. The company focuses on organic as well as inorganic growth strategies such as acquisitions, partnerships, and new product launches pertaining to customer experience management and content management. In October 2014, IBM formed a partnership with Microsoft to enhance its cloud-based offerings and allow it to deploy its web-based offerings on Microsoft Azure, and launched a WCM extension that facilitates the creation of personalized home page, stand-alone blog option, and forum widgets. IBM is concentrating on further expand its network through acquisitions. It acquired Resource/Ammirati, a digital marketing agency, which has offices in multiple states of the US.