Adobe Systems primarily caters to 3 business segments: digital media, digital marketing, and print & publishing solutions. The company implements its WCM solution through its innovative Adobe Experience Manager Site. Adobe Experience Manager Site offers an environment to create, manage, and deliver unified digital experience through websites, mobile sites, and on-site screens to reach them globally. It provides important features such as consistency, increases efficiency, delivers improve the digital experience on eCommerce websites and unified screens, mobile content management, marketing campaign management, and multisite management. It also offers the flexibility to meet the user's business needs. Adobe Experience Manager Site has the capability to handle all of the user's content in a secure, flexible and agile way.