Nvidia 3D Rendering technologies are used to enhance the GPU architectures and computing languages. The company in the space of 3D animation offers 4 different products, namely, Iray, Mental Ray, Material Definition Language (MDL), and DesignWork. NVIDIA Iray is primarily a solution developed for designers and visual effects artists, working on 3D content. Iray is the rendering engine that creates photorealistic imagery by simulating the physical behavior of light and materials. It provides consistent interactive editing facility to the final frame and refines the image until it gets completed. Iray provides plugin support for leading rendering solutions such as 3ds Max, Cinema 4D, Maya, and Rhinoceros.