Magic Mirror Solutions are based on a touchscreen display and 3D Kinect technology. It has designed a variety of apps (e.g., Virtual Dressing, Fun Photo Booth, Face Mask, etc.) and a control panel, which enables the customers to customize dresses to suit their business use cases. It also offers customization and maintenance services depending on business needs. The company’s hardware and software come as a package and cannot be sold separately. Its software modules are designed in-house and are developed based on its hardware platform. As a package, the company provides a default set of apps that comes along with the hardware device (Magic Mirror). It has a software package suitable for each industry. The company has worked with clients, such as Harrods, Levi’s, Disney, Sears, River Island, 7-Eleven, Adidas, Samsung, Superdry, and Harvey Nichols. It has support offices across the UK and Malaysia to support customers remotely.