AstraFit is leading as one of the garment digitization systems in the Virtual Fitting Room Market. The company has been adopting various inorganic growth strategies, including partnerships, to sustain in a highly competitive market. Its clients include world-renowned fashion brands, marketplaces, and retailers. It is expanding its business by collaborating with leading retail companies, such as Biba, to improve conversion rates and boost revenue by 5% within the first 2 months of integration with the company.