Genetec Security Center is a unified security platform that offers Omnicast video surveillance, Synergis access control, AutoVu ALPR, and Stratocast cloud-based video monitoring solutions. Genetec is focused on adopting effective organic as well as inorganic growth strategies to increase its customer base, offer enhanced video analytics to its existing customers, maintain a competitive position in the video analytics market, and drive better revenue generation in the long run. As a part of its organic growth strategy, Genetec announced the release of the latest 5.7 version of Security Center, in August 2017. The new release combined access control, video surveillance, ALPR, analytics, and communications offerings with enhanced features. The capabilities offered included cybersecurity, authentication, unified analytics, individual privacy, enhanced data protection, and better geographical reporting. The company focuses on continuously delivering standard features for improved and efficient video analytics of any concerned situation, along with reduced manual intervention. Genetec increasingly offers new capabilities, enhancements, and service launches in the video analytics market. It has adopted several inorganic growth strategies to expand its service offerings with enhanced features. For instance, in March 2017, Genetec and FST Biometrics announced a strategic partnership and product integration. The integration of FST Biometrics identification technology with Genetecs Synergis access control system in Security Center, was the core focus of the partnership. Genetec’s customers would receive the benefit of real-time alerts through the IMID of unauthorized visitors, easy access to restricted areas by credential holders, facial recognition, and behavior analytics. The company intends to diversify its product offerings with the help of innovative technologies.