The language modules included within the platform contain system dictionaries and specific entities. The system also allows users to customize analysis process and define their own data types. The platform helps analyze the voice of the customer in a call center environment. It helps understand user sentiments, whether strong, positive, weak, or negative, and also the types of profanities used in the conversation. The profanities could be ambiguous or unambiguous. SAP HANA provides a scalable high performance solution by providing easy intuitive dashboards, business user interfaces, and easy data processing, which facilitate customers to gain the advantage of unlocking insights and deriving meaning from both structured as well as unstructured data.