X-SellAnalyst helps retail organizations to intelligently recommend what items might be of interest to customers based on their current purchases. This helps improve customer satisfaction and increase the value of customer interaction. X-SellAnalyst provides a unique opportunity to learn from historical transactions and provides an online real-time recommendations system. The company also offers customizations and is closely involved in customer projects. This helps create long lasting relationships with the customers. The realworld challenges faced by customers are researched upon and the most suitable algorithm is used to address the problems.