Organizations can make use of CX to create custom categories of data, so that they can focus on specific stores, staff, pricing, locations, promotions, products, and features. Users can also navigate, download, and customize visual reports using CX’s interactive visualization dashboard, powered by Qlik. Bitext’s text mining API mainly focusses on sentiment analysis, categorization, concept extraction, and entity extraction. Concept extraction is a unique tool which helps detect key ideas and trends by using syntactic analysis. For instance, phrases, verb phrases, and adjective phrases can be identified by using concept extraction depending on the user’s needs.