The company offers customer-centric solutions to improve its brand value and increase its share in the smart grid market. Wipro focuses on increasing its business in the smart grid market by addressing complex and continuously changing client technology needs. The company provides technologically-efficient and competitive services and solutions for the smart grid ecosystem. Wipro plans to expand its existing services offerings. In 2017, the company invested USD 49.7 million in R&D. This will help the company to sustain in the high growth smart grid market.