Microsoft has emphasized on understanding and analyzing the market needs pertaining to PSA, to develop its products. The company has developed a strong product portfolio to cater to the integrated PSA, marketing, sales, customer service, field service, and retail through its unified solution, Dynamics 365. Dynamics 365 collaborates and gathers data and processes them together with its intelligent cloud applications that combine the competencies of ERP and CRM. Microsoft Dynamics 365 for Project Service offers social insights that combine the sales experience as well. The solution also provides project management, project scheduling, and predefined templates for most use cases. This improves the company's project planning and budget estimation. Furthermore, Microsoft's offering supports resource scheduling to optimize resources during the project runtime and enhances the customer service. Microsoft has also provided easy-to-use mobile apps for all the leading mobile platforms, such as iOS, Windows, and Android. Microsoft Dynamics 365 is offering supports customization and integration of most of the third-party applications.