ATLASSIAN CORPORATION PLC in Professional Service Automation (PSA) Solutions

Atlassian became a publicly traded company by completing its Initial Public Offering (IPO) in December 2015. This public listing indicates the rapid growth strategy of the company, as IPO would generate cash flows for Atlassian, which is much needed for its growth. The company also engages in the practice of providing its products for a free trial online, which results in increased and rapid adoption of its products. The company’s high focus on innovation is indicated by the continuously increased spending on R&D over the years. The company is said to have spent USD 208.3 million in 2016 on R&D and is expected to increase its R&D expenses in the future to enhance the existing products, as well as, develop new products. This strategic focus on innovation helps the company explore and extend to new markets, strengthen its core business, and incorporate modern technologies into its solutions. The company’s inorganic growth strategy is driven by acquisitions that help it increase its product portfolio and support its growth plans.