Radius is an analytics software built specifically for revenue-driven marketers. Offering a self-service AI, real-time business graph solutions, and over 50 billion dynamic signals, this platform can help you resolve a number of marketing and business intelligence concerns.
Features
- Analyze and monitor data health: Detailed reporting on matching, fill rates, and data health to help you find and fix data problems.
- Identify inaccurate and duplicate data: Recurring data validation and duplicate identification ensure your systems are clean–and kept clean for good.
- Enrich data in real time: Increase fill rates and instantly enrich inbound leads with up to 100+ fields on companies or contacts.
- Uncover your total addressable market: Visualize the market by mapping your ideal customer profile across every market opportunity, both known and unknown.
- Source data on any account and contact: Fill your funnel with the most accurate, comprehensive data on accounts and decision makers.
- Microsegment campaign audiences: Use thousands of signals like intent, product technology, and online behavior to pinpoint the right audiences for your next campaign.
- Activate 500+ channels: As LiveRamp’s exclusive B2B partner, we empower B2B advertising on B2C channels at consumer scale.
- Match business buyers to consumer profiles: MoreMore than double the industry average for B2B match rates to enable people-based advertising at scale.
- Target look-alikes and high intent buyers: Deep segmentation, intent data, and look-alike models to maximizes ad campaign conversions.
- Search and source accurate contacts: Always-on access to new contacts from The Network of Record is ready for sales where and when they need it.
- Surface deep insights on accounts: Deliver new, accurate contact information to sales on all key roles alongside critical account-level intelligence.
- Enrich and refresh Salesforce records: Reps can see when your data doesn't match The Network of Record, and add or update records on-demand.
- Prioritize inbound leads by likelihood to convert: Real-time scores determine which prospects are most likely to convert, helps ops teams and reps improve efficiency.
- Identify look-alike audiences for campaigns: Build predictive segments with signals and attributes for marketing and sales to personalize campaigns and outreach.
- Tier target accounts to fine-tune ABM: Apply predictive grades to accounts based on which best fit your ideal customer profile.