Predictive Data Management Platform in Predictive Analytics Software

1plusX studies customer data to help publishers increase revenue and reduce costs by simplifying data operation with the use of ML. It helps users land on the appropriate pages with the content that they search for.

Features

Insights into User Preference

• Uses inputs in the form of ground data of users from partners
• Runs algorithms on this data to expand it across various parameters
• These algorithms make predictions

Audience Expansion

• Helps find users with similar usage patterns
• Defines seed audience to compare on the scale-up slider

Real-time First-time Targeting

• First Impression Targeting targets cookie policy users, single-page visitors, and Safari users
• Uses data from these to predict and enhance future interactions

Campaign Performance

• Campaign Performance analyses user behavior in the form of clicks, their characteristics, their age group, and the level of interaction with the campaign.
• It also studies how these affected the performance of the campaign.

Keyword Targeting

Keyword Targeting analyses the most widely used and interacted with keywords and targets users based on the ones they used.

Data Lake Access

Data Lake Access displays real-time information in the form of dashboards and queries through direct SQL access to the user’s data and its predictive insights.

GDPR Compliance

GDPR compliance is taken care of with complete transparency through integration in the workflow. Data processing is straightforward and is certified by IAB Framework. This includes the following requests of users.

• Opt-in
• Opt-out
• Access to data
• Data removal