Portrait Miner/Spectrum Miner uses 3D data visualization to identify data relationships which further help in analyzing future customer behavior to take the best possible action. This helps gain an insight into the opportunities in terms of client service.
Powerful in terms of analytics: Analyze customer behavior to identify future opportunities, ascertain the level of satisfaction, plan future campaigns, and forecast customer lifetime value.
Efficient and effective in creating accurate models by combining multiple data sets: Can also add location intelligence data and use 3D views from software extensions for enhanced speed in processes and decision-making as well.
User-friendly solution for marketing and predictive analytics: Provides structured insights into customer behavior; these are in the form of 3D visuals (customer segmentation and predictive behavior) and help in improving business decisions in terms of reach and capabilities.