SAPC is responsible for policy control and charging rules that define services and applications supported in mobile, fixed, and converged telecom networks. It is built in accordance with the 3GPP standards and is fully interoperable with other network elements, including packet gateways, Charging Systems (CS) units, Application Function (AF), stand-alone packet inspection nodes, and User Data Repositories (UDR). Key features of SAPC include personalized service offering, flexibility, reliability, and user-friendly operations. The company is focused on serving its customers with highly competent technology-enabled products to sustain its position in the policy management in telecom market. Ericsson is undergoing a transformation and they are changing their branding and perspective from a telecommunications company to an ICT and a Software/Services company. Ericsson performs brand refresh activities which includes blog posts, music playlists, social media, pre and post survey, internal Ericsson newsletter, and campus digital signage.