The policy and charging control solution includes resource management, personalization services, and new services creation. This solution is based on the Third Generation Partnership Project (3GPP) standards. The company also offers various products and services such as Intelligent Policy Control Function (IPCF), Cisco Subscriber Service Controller (SSC), Cisco Policy Provisioning Tool (PPT), and Cisco In-Line Services. It is mainly focused on launching new products in the policy management in telecom market by increasingly investing in R&D activities. The company functions in a highly dynamic business environment, thereby intending to diversify its product offerings with the help of innovative technologies. For instance, in January 2015, Cisco Systems, Inc. launched Unified CRM Connector that provides contact centers with unified call flows, helps facilitate business processes, and ensures transaction navigation. This new product launch strategy helped the company improve its customer service and enhance its market share.