Rating: 3/5
Ive been using Oracle Corporations Marketing Automation platform for a while now and I have mixed feelings about it. On the one hand, I have to say that their product vision is great and always evolving, allowing businesses to take advantage of advanced features. On the other hand, I find the product features quite limited, with a lack of segmentation or multi-channel support. That said, the cost of ownership is quite cheap and the companys stability and maturity is reassuring. Interoperability and integration are also far better than other products I have used. The overall innovation of the Oracle Corporations Marketing Automation platform is good, however I do miss their customer service, which could be improved. Still, I think it is a great value for money and Im looking forward to seeing what they come up with next.
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