Iterable Pricing & Demo

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Iterable
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82 Buyers Negotiating

Summary

Iterable Marketing Automation Software is a multi-channel marketing automation platform that enables users to leverage various advanced features based on dynamic workflows for growth marketing, customer engagement, campaign management, and more. Using Iterable, businesses can segment users, automate touchpoints, assess strategies, and create workflows without any need for coding. Iterable Marketing Automation Software aids growth marketers to track and analyze user behaviour across multiple platforms to create more personalized marketing campaigns.

Iterable Pricing

Depending on the number of users and technology requirements of the organization, Iterable pricing starts from $500 per month. Detailed Iterable pricing has not been disclosed, but it is in line with the leading competitors in the market. Most software companies and vendors require you to contact them with details so they can offers competitive personalized pricing based on your needs. For more details about Iterable pricing plans, contact the company. 

Iterable Demo

A free-demo for Iterable Marketing Automation Software is available on its website and the interested users can easily make a request to access the demo by filling up a form through the demo link on the website.

Features

Mobile Marketing
  • Develop enticing mobile marketing campaigns using the SMS and Push Notification features on the platform
  • Enhance customer engagement on mobile devices by optimizing the frequency of messages using the in-built Intelligence Suite 


Email Marketing

  • Iterable Marketing Automation Software eliminates the complexities of inbox management to make email marketing hassle-free using Iterable’s seamless deliverability services
  • Develop professional ready-to-use email templates with ease through the user-friendly template editor


Campaign Management

  • Incorporate customized dashboards and reporting functionalities for the efficient management of multi-channel campaigns
  • Measure, track, and share the performance of marketing campaigns with the collaborators using the Insights functionality

Customer Engagement
  • Create comprehensive lifecycle campaigns to effectively communicate foster customers using the intuitive drag-and-drop Workflow Studio 
  • Design personalized behaviour-oriented campaigns by activating and leveraging customer data in real-time


Marketing Automation

  • Build multi-channel dynamic workflows in minutes for the automation of marketing tasks without any code
  • Segment and track users to gain insights for developing personalized campaigns using the platform’s efficient segmentation engine

Discussions

Strengths
  • +13
    Analytics and Reporting
  • +5
    Consulting
  • +7
    Training and Support
  • +8
    Campaign Management
  • +9
    Email Marketing
  • +11
    Social Media Marketing
  • +6
    Cloud
  • +7
    Directly
  • +6
    Integration and Implementation
  • +12
    Customer Support
  • +6
    Product Demos
  • +5
    Software Requirement Specification (SRS)
  • +11
    Technical Support
  • +9
    Large Organizations
  • +5
    On-Premises
  • +8
    Third-Party Vendors / MSSPs
  • +7
    Customized Solutions Offered
  • +8
    Product Upgradation
  • +8
    Dedicated Account Manager (DAM)
  • +10
    Small and Medium Enterprises
Cautions
  • -14
    Others
  • -13
    Post Sales Support
  • -7
    Proof of Concept
  • -12
    Inbound Marketing
  • -10
    Lead Nurturing and Lead Scoring
  • -14
    Others (Applications)

Iterable Reviews

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Buyer, North America SME Company

5
Jun 11, 2023
'As the Director of a multinational company, I’m always looking for ways to streamline our marketing operations and increase operational efficiency. Iterable’s Marketing Automation Software has proven to be an invaluable tool in our ability to do just that. Ease of use and product vision is excellent, making it easy for our team members to understand the software and how to get the most from it. The product features are also top notch. It offers a multitude of tools to support our marketers in getting the word out, tracking results, and making informed decisions. The most helpful aspect of Iterable’s software is the ability to segmenting and target audiences, enabling us to craft tailored messages and reach the most relevant buyers. This has proven to be invaluable in helping us reach our targeted customers and grow our business. We are also able to use the built-in visual workflow editor to create journeys that guide our customers through the buying process, which helps us increase conversion rates. The reporting capabilities of Iterable are great. We can get an in-depth look at our customers and what’s working. This helps us quickly identify bottlenecks in our process, so we can make necessary changes. The user interface is also straightforward and user-friendly, making it simple to manage marketing campaigns. Overall, we’re just thrilled with the results Iterable has delivered. With its help, we’ve been able to increase efficiency, get our message to the right people, and track our performance. I would rate Iterable’s offering at an outstanding 5 out of 5 stars.'
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Buyer, UK Company

5
Jun 11, 2023
'Review 5- Scalability Iterable’s Marketing Automation Software is very scalable, allowing us to quickly and easily manage campaigns regardless of size and volume. Additionally, we’ve been able to scale our campaigns quickly and adjust to our growth, without having to switch to a newer, more flexible tool. We’ve been especially pleased with this aspect of the software and give it a 4.5-star rating.'
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Buyer, North America Mid Market Company

5
Jun 10, 2023
'Iterable Product Features - 9/10 Iterable's marketing automation software has some great features. We were able to create a trigger for automated welcome emails that could help to greet a new user. Their direct mail feature has allowed us to send customized direct mail packages with a higher level of personalization. We also have the option to send out four different types of messages such as email, SMS, push notifications, and direct mail. The reporting dashboard was especially helpful as we were able to collect and analyze user data. We found the analytics suite to be an invaluable tool for gauging customer engagement, tracking conversions, and understanding user behavior.'
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Buyer, SME Company

5
Jun 09, 2023
'As the Director of a multinational company, I’ve been using Iterable's Marketing Automation Software for several months now and am amazed at how much it has improved our marketing operations. The product features are comprehensive and have enabled us to manage our marketing campaigns much more effectively. Iterable's vision is truly excellent and their software certainly delivers the goods. We have been able to reach the right people more effectively by segmenting our audiences and tailoring our messages. The workflow editor has also been great, as it has allowed us to craft powerful journeys for our buyers. The reporting feature has been a big help. We can get an in-depth look at our campaigns and figure out which parts are working and which need improvement. The user interface is also intuitive, making it easy to navigate and manage our marketing efforts. On the whole, I am very satisfied with Iterable's offering. It has allowed us to streamline our processes, leverage our data more effectively, and reach better results. I would rate it a solid 5 out of 5 stars.'
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Buyer, UK Company

5
Jun 09, 2023
'Iterable is an impressive choice when you are looking for a comprehensive marketing automation solution that offers a range of tools, features, and integrations. As an industry professional, I appreciate the amount of work Iterable has put into making sure each customer touchpoint is meaningful and valuable. The two-way integration capabilities with a wide range of platforms and solutions make it easy to quickly move and create complex campaigns. I rate Iterable 4.5 out of 5 stars for its exceptional product vision and product features. (Rating: 4.5/5)'
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Buyer, North America Mid Market Company

5
Jun 07, 2023
'Iterable Product Vision - 8/10 I've been very impressed with Iterable's marketing automation software vision. Their product goal of unifying different marketing channels like email, SMS, push notifications, and direct mail resonates with us. Their interface is very user-friendly and streamlined to make it simpler to navigate through different marketing campaign options. Iterable's feature set also includes more custom triggered emails and automation, allowing us to stay connected with our customers outside the usual long-term strategy of traditional marketing. Other perks include A/B testing capabilities and the ability to quickly adjust content for personalized communication.'
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Buyer, UK Company

5
Jun 07, 2023
'I am the Director of a large multinational company and have been using Iterable's Marketing Automation Software for quite some time now. Without a doubt, this software has been a huge help in streamlining our marketing processes and increasing overall efficiency. The product features offer a variety of helpful tools, while the user interface is straightforward and user-friendly. The product vision behind Iterable is also commendable. Its segmentation and targeting capabilities have enabled us to send messages to the right audiences and increase our conversions significantly. We can also create powerful customer journeys through the workflow editor, making it simpler for customers to buy our products. The reporting functions are also useful. We can see how our campaigns are performing and make quick changes when necessary. All in all, Iterable's Marketing Automation Software has been a fantastic choice for our organization. It's allowed us to reach better results with minimal effort. In my opinion, it deserves a full 5 out of 5 stars.'
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Buyer, North America SME Company

5
Jun 05, 2023
'Review 2: I am an engineering manager and I have been using Iterable’s marketing automation software for some time now. I must say, Iterable’s product vision is truly forward-thinking. They strive to provide their customers with convenient, frictionless, and personalized shopping experiences. By developing an innovative and feature-rich automation platform, they stay ahead of their competition. I am impressed with some of the features, particularly the segmentation and A/B testing tools which help us create personalised campaigns. We can also track our customer engagement better by testing different variations in content. Iterable is capable of much more than email and SMS campaigns, they have integrated services which allow us to use data across different channels, such as Facebook and Twitter. This allows us to take control of customer conversations and preferences. Overall, I would rate the product at 8/10. The product vision is commendable and the features to back it up are admirable. It does could however benefit from integrating some more advanced features to support futuristic use cases.'
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Buyer, North America Mid Market Company

5
Jun 01, 2023
'I have been using Iterable's Marketing Automation Software as the Director of a large multinational company for some time and have been greatly impressed with it so far. The product vision is outstanding and its features are top notch. We can easily segment our audiences and target our message more effectively, which has enabled us to increase our customer conversion rate. In addition, the built-in visual workflow editor offers a intuitive way to design customer journeys. The reporting tools provided by Iterable are also great. We can quickly get an overview of our campaigns and identify underperforming aspects to help us further optimize our campaigns. The user interface is simple to use, so our team members can easily access the software and get the most out of it. I can confidently say that Iterable's offering has been a great asset to our organization. We've seen a dramatic improvement in our overall efficiency, thanks to Iterable's Marketing Automation Software. I would rate it 5 out of 5 stars without hesitation.'
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Buyer, North America Mid Market Company

5
May 30, 2023
'Iterable Marketing Automation Software Review #5 We've been using Iterable's marketing automation software for some time now and overall, we've had a mixed experience. We found that the software was easy to use, which is great, but the customer service could have been a lot better. The onboarding process was often very slow and it took us a while to get our campaigns up and running. We've also had some issues with the analytics feature not being accurate. Despite these flaws, the software is still very useful and we've seen some great results by using it.Rating: 6/10.'
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Buyer, North America Mid Market Company

5
May 30, 2023
'Review 3- Ease of use Iterable’s Marketing Automation Software has been quite easy to use and navigate. With its templating system, I was able to quickly create campaigns that featured attractive designs and looked professional. But, it wasn’t all about looks. I was able to quickly and easily customize the campaigns and fine-tune their performance. Overall, I was very satisfied with the ease of use and performance of Iterable’s marketing automation software and I would give it a 4-star rating.'
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Buyer, Asia Pacific Company

5
May 27, 2023
'Iterable Marketing Automation Software Review #5 We’ve just switched to Iterable’s marketing automation software and so far, we’re pleased with the results. We especially appreciate the customer service team’s willingness to go the extra mile to accommodate our requests and help us find the best solutions to our challenges. The product vision of the company is another plus, as it allows us to easily incorporate its suite of features into our existing marketing operations. All-in-all, the product vision, customer service, and features of Iterable are top-notch and I’d easily give the company a 9/10 rating.'
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Buyer, UK Company

5
May 24, 2023
'Iterable Marketing Automation Software Review #4 My team recently decided to try Iterable's marketing automation software and we've had an overall positive experience. It's really simple to use and our campaigns have been running smoothly since we started. The customer service was also really great with helping us grasp how best to use the software. We felt like they truly wanted to make sure that we were getting the most out of their tools and that we understood how to use them. While there are still some things that could be improved, my team believes that Iterable is still the best software out there for our marketing automation needs.Rating: 8.5/10.'
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Buyer, UK Company

5
May 23, 2023
'Review 1: I am an engineering manager and I have been using Iterable’s marketing automation software for a while now. Iterable’s product vision is really inspiring. It strives to provide its customers with convenient, frictionless, and personalized shopping experiences. I must say that Iterable has been able to stay ahead of the competition with its innovative, feature-rich marketing automation platform. The features that stand out the most are its communication-related tools, such as its segmentation and A/B testing. These features allow us to create tailored and personalized marketing campaigns. We are also able to better track our engagement with customers by testing multiple variations of our content. Additionally, Iterable’s capabilities expand beyond email and SMS campaigns. It has integrated services that allow us to leverage data across different channels, such as Facebook and Twitter. This is invaluable as it helps us to stay on top of the conversation and helps us to better understand our customers’ preferences. I would rate Iterable’s efforts in marketing automation at a solid 8/10. It has a great product vision and solid set of features to back it up. However, it could benefit from more advanced features to support futuristic use cases. But, it does seem to be on the right track.'
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Buyer, SME Company

5
May 22, 2023
'Iterable: Review #5 I’ve been using Iterable’s marketing automation software for a few months now and I’m very pleased with the results. It enables us to quickly and effectively create targeted campaigns that engage and convert customers. In addition, Iterable’s integration capabilities are second to none. We’ve been able to quickly, easily, and securely connect with our data sources and create highly personalized campaigns. This has been incredibly beneficial for our business and it’s something we’ve come to rely upon. Iterable’s pricing is also quite reasonable making it a great value for the money. And customer support has been great whenever we’ve had questions. Overall, Iterable’s marketing automation software is a great choice for any business looking to make an impact in the digital world. The integration capabilities, ease of use, and cost-effectiveness of the software make it a no-brainer. Rating: 9/10'
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Buyer, Asia Pacific Company

5
May 20, 2023
'I recently had a chance to evaluate Iterable's Marketing Automation Software. Overall, I am very pleased with what I have seen. The tool offers robust features and outstanding integrations. I particularly like its integration with a variety of applications and its ease of use. The user interface is intuitive and straightforward, requiring minimal learning before going full on. I can easily send emails, create contact lists and campaigns, and measure its success. I also appreciate its flexibility and scalability, which is useful when my company needs to add additional functionality to the existing system. As the Director of a multinational company, I am confident that Iterable can help us in our marketing and sales efforts.Rating: 4/5 2'
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Buyer, Asia Pacific Mid Market Company

5
May 18, 2023
'Iterable: Review #1 I have been using Iterable’s marketing automation software for several months now and it has been nothing but a delight. The software is incredibly interactive, powerful, and can be used to create automated campaigns with a few clicks. It has enabled us to quickly and efficiently create and deploy campaigns in a matter of minutes, all while effectively targeting and engaging our customers. The software is also incredibly interoperable and easily integrates with other data sources. This has allowed us to leverage all of the essential customer data we need to create smart, effective campaigns. Through Iterable, we have seen a marked improvement in our customer engagement and conversions. In terms of cost of ownership, Iterable’s pricing plans are reasonable and cost-effective. We’ve also seen great customer support which has been invaluable in helping us get up to speed on the software and realize the most out of our investment.  Overall, Iterable’s marketing automation software has been an invaluable asset to our business. Its integration capabilities, ease of use, and cost-effectiveness make it an ideal option for any business looking to increase their customer engagement and conversions. Rating: 9/10'
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Buyer, UK Mid Market Company

5
May 17, 2023
'Review # 3 Iterable’s marketing automation software offers some interesting features, but its cost of ownership and ease of use leave much to be desired. Using the mobile dashboard I could customize marketing messages and content for my audience, however, creating user profiles and setting up segmentations was an extremely time-consuming process. On top of that, I ran into issues with complicated user actions, such as creating “workflows”, and ultimately had to rely on the customer service team and third-party software for assistance. In terms of overall cost, I found that the combination of learning curves, the lack of user-friendliness and additional training expenses ended up being a bit too expensive. To conclude, Iterable’s marketing automation software has potential, but its cost of ownership and ease of use let it down. A rating of 2 out of 5 stars is well deserved.'
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Buyer, North America Mid Market Company

5
May 17, 2023
'Ease of Use - 8/10 Iterable's marketing automation software is relatively easy to use. Setting up automation with triggers, automated emails, and direct mail packages was easy. The user interface is straightforward and intuitive. I also appreciate how the software integrates with our existing email database and other technologies. The customer support team is also very helpful and available if we need help with any questions. Overall, I'm satisfied with our experience with Iterable's marketing automation software. We've been able to achieve our goal of staying connected with our customers beyond regular email campaigns and have seen positive user engagement and conversions since launching the platform.'
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Buyer, UK Company

5
May 15, 2023
'Review #4 As an engineering manager, I have found Iterable’s marketing automation software to be a very valuable resource. It is incredibly user-friendly, which makes it easy to set up and configure various tasks. I’ve been able to set up automated campaigns based on customer actions, and use A/B testing to optimize performance. The platform also provides a wide range of futuristic features, such as journey automation and push notifications. With Iterable’s help, I am able to build up our marketing stack and see great results. I highly recommend this software as a great way to improve efficiency and gain a competitive edge. Rating: 5/5 stars.'
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Buyer, Europe Company

5
May 13, 2023
'Iterable Marketing Automation Software Review #1 After evaluating several marketing automation software packages, we chose Iterable as the best solution for our development team. The user interface is intuitive and easy to navigate, and its flexibility allows us to customize the tools to best fit our needs. Additionally, the customer service team has been incredibly helpful and willing to accommodate any requests we’ve had. They’ve gone above and beyond to offer timely solutions to any issues that we’ve encountered. Product-wise, we appreciate Iterable’s focus on providing us with powerful, automated features and the ability to seamlessly build cohesion between our marketing activities. The product vision of the company is also admirable – everything they develop makes sense for our intended use, and the features are highly configurable. Overall, I’d give Iterable a 9/10 for customer service, product vision, and product features.'
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Buyer, Asia Pacific Mid Market Company

5
May 09, 2023
'2 Iterable's Marketing Automation Software Iterable’s marketing automation software continues to impress. I’ve been working with the platform for quite some time, and I must say that the team is constantly improving and innovating. The recent addition of AI technology has been extraordinary, as it has made personalization possible at unprecedented levels. It’s highly efficient in terms of segmentation – you can use it to target your specific audience with amazing accuracy. The platform also makes email campaigns easy to design, as you get access to a wide range of templates to choose from. There’s also the inclusion of deep linking capabilities, which makes it easy to direct users to any page within the app. It also allows for automatic A/B testing feature, which means you can find out which version of your campaigns works best for you. As far as mobile messaging is concerned, Iterable also has some truly impressive features – you get access to powerful push notifications, in-app messages, and SMS messaging. It also provides a comprehensive and user-friendly dashboard for monitoring campaigns and optimizing user data. Overall, the experience with Iterable’s marketing automation has been highly positive. The team is constantly innovating and introducing new capabilities, making it a great choice for marketers. I would rate it 8/10.'
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Buyer, North America SME Company

5
May 08, 2023
'Review #2 I’ve been using Iterable’s marketing automation software for a few months now and I have to say that it has been an incredibly positive experience. The software is extremely easy to use, which I really appreciate as an engineering manager. I can easily configure automated tasks within my marketing operations, such as setting up campaigns that trigger based on certain customer actions. I also use A/B testing to fine-tune campaigns and make improvements. Beyond this, I have also been able to use Iterable to experiment with more futuristic marketing tactics such as journey automation and push notifications. All in all, I highly recommend Iterable’s marketing automation software for any business looking to streamline and optimize their marketing operations. Rating: 5/5 stars.'
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Buyer, UK Company

5
May 05, 2023
'Iterable Marketing Automation Software Review #3 It seems like I've been hearing about Iterable's marketing automation software lately and so I decided to give it a try for our business. I must say that so far the results have been quite impressive. The software was really easy to setup and use, which allowed us to launch our campaigns much faster then usual. The customer service team was also very helpful in answering all of our questions and guiding us through the setup process. While I can't speak for all the features yet, I'm really impressed with how efficient and reliable the software has been so far. Rating: 9/10.'
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Buyer, Asia Pacific Mid Market Company

5
May 04, 2023
'Support - 9/10 The customer support team at Iterable has been fantastic. They're always quick to answer our questions and provide assistance when needed. They have also been quick to provide necessary updates and bug fixes. We really appreciate the personalized attention we receive from them. Overall, I'm satisfied with the support we get from Iterable to keep our marketing automation software running smoothly.'
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Buyer, SME Company

5
May 03, 2023
'Review # 2 Iterable’s marketing automation software may offer a bunch of bells and whistles, but in my experience, the cost of ownership and ease of use are two major hurdles to using it. Creating user profiles and setting up segmentations is time consuming and cumbersome. To make matters worse, some of the more complex actions, such as workflows cannot be done independently and require help from the customer service team. Moreover, factoring in learning curves and training costs, you’ll usually end up paying more than you would for similar products available in the market. There are better and more cost-effective alternatives such as Autopilot and Mautic. To sum up, while Iterable’s marketing automation software may have its advantages, the cost of ownership and ease of use are not up to par. I’d give it a rating of 2 out of 5 stars for cost of ownership and ease of use.'
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Buyer, Europe Company

5
May 01, 2023
'Overall, Iterable is an attractive option when it comes to marketing automation software. Its strong product vision and top-tier features make it one of the best in the business, but its UI and initial complexity can be intimidating. Nevertheless, its excellent features and integration capabilities have made Iterable a highly sought after solution in the marketing automation space. I feel as an industry veteran, Iterable is the ideal choice for companies who need a reliable and efficient marketing automation solution that is backed by a strong product vision. (Rating: 4.5/5)'
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Buyer, North America Mid Market Company

5
Apr 30, 2023
'Iterable has changed my experience of creating marketing automation campaigns for the better. It’s packed with top quality features that have made the process of creating, deploying, and tracking campaigns incredibly easy. Thanks to the platform’s integration and interoperability capabilities, I could apply my existing applications and services to the campaigns with minimal effort. Iterable’s product vision and features have really impressed me. It works well in various marketing use cases and I can apply my own sophisticated designs to my campaigns. Plus, it’s email marketing tools really stand out. With the user data intelligence, I could create spectacular personalised emails that engage my customers and clients. It even comes with integrated reporting and analytics features so I can make the best decisions for my campaigns. All things considered, Iterable is the best marketing automation software I’ve ever used. Its products have truly revolutionized my campaigns for the better. 5/5 stars, highly recommended!'
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Buyer, North America Mid Market Company

5
Apr 21, 2023
'so that a buyer is convinced to purchase Review 1 - Value for money I recently used Iterable's marketing automation software for an upcoming project. I found the software to be highly automated and incredibly user friendly. The main feature that really impressed me was its ability to take customer data from multiple channels and consolidate it in one place, allowing for easy access and optimization of our campaigns. Despite the obvious benefits, I did find that the cost of the software left something to be desired. The features available make it worth the price tag but I feel that it might be a bit on the expensive side given the available alternatives. My overall rating for value for money is a 3/5.'
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Buyer, UK Mid Market Company

5
Apr 21, 2023
'Review 3: I recently had a chance to use Iterable’s marketing automation software for a project I was working on and I must admit I was really impressed.The software was user friendly and had a lot of automated options which made it easy to segment customers according to their interests.The workflow automation feature was very useful in helping us launch campaigns in a faster way. The cost of ownership was a bit higher compared to other options available in the market but was pretty reasonable.Customer service was satisfactory and quickly responded to my queries. Overall it was a good experience with Iterable and I was satisfied with their services.Rating: 8/10'
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Buyer, Asia Pacific Mid Market Company

5
Apr 20, 2023
'Having used Iterable’s marketing automation software for a little while now, I can confidently say that it’s one of the better products out there. Its interoperability with other software solutions has been excellent and the low cost of ownership makes it a great value. Unfortunately, I’m not a big fan of the weak reporting and data analysis capabilities which I’ve had to cover with a separate platform. Overall, I’d rate Iterable’s marketing automation software a 7/10. It offers great interoperability and cost of ownership, though the weaker reporting and data analysis tools hold it back a bit.'
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Buyer, UK Mid Market Company

5
Apr 16, 2023
'I recently had the chance to review Iterable's Marketing Automation Software. While it certainly offers a wealth of features and functionality, unfortunately I cannot say that I'm overly impressed. The software does offer good integrations, though I found it surprisingly difficult to integrate my existing system. Additionally, some of the features are a bit convoluted and not quite as easy to use as I'd have hoped. I also found the reporting and analytics capabilities to be a bit lacking, which was disappointing as this is a core element in gauging the success of any marketing effort. Nevertheless, Iterable does offer a solid platform which can still be beneficial to my company.Rating: 3/5 3'
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Buyer, SME Company

5
Apr 15, 2023
'3 Iterable's Marketing Automation Software Iterable’s marketing automation software is a powerful tool for marketers. It provides a comprehensive set of features for crafting creative campaigns that are tailor-made for your audience. The platform features deep linking capabilities, which make it simple to direct customers to any page in an app. It also has fantastic template designs for email campaigns, as well as automatic A/B testing feature to identify the best version of your campaigns. On the mobile messaging side of things, the platform provides push notifications, in-app messages, and SMS messaging. It also comes with a user-friendly dashboard to monitor progress. Additionally, the company has made great strides towards incorporating next-generation technologies into its product, which has greatly improved personalization capabilities. Overall, Iterable’s marketing automation offers an impressive array of features that make it a great tool for marketers. The company has done an excellent job in terms of innovation and next-generation technologies. Therefore, I would rate its product vision and features 8/10.'
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Buyer, Europe Company

5
Apr 09, 2023
'Review 5 Our marketing team has had tremendous success using Iterable's marketing automation software. We've been particularly impressed with the segmentation and personalisation capabilities that ensure our communications are tailored to any audience quickly and without lag. The A/B testing has also been immensely useful in testing the effectiveness of different text copy and images. Furthermore, the customer service we've received has been top-notch. Iterable has been prompt in addressing any of our queries, making sure everything is handled quickly and efficiently. It's their passion and commitment to offering a superior product and customer experience that really sets them apart. The future looks even brighter for Iterable as they plan to expand their current platforms. They're currently developing the capability to integrate with our CRM system for cross-platform customer behaviour insights, building debugging tools, and adding even more channels. All of these features will provide us with even more resources and options in creating successful messaging campaigns. It's for those reasons and more that I'm enthusiastically giving Iterable 5 stars.'
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Buyer, UK Company

5
Apr 08, 2023
'Review 2 - Customer Service I recently used Iterable's marketing automation software for an upcoming project and was pleasantly pleased with most aspects. My biggest issue was with the customer service, however. I found the support team to be unhelpful in answering my questions, and the response times to be longer than expected. Despite having a seemingly knowledgeable support staff, overall I was not satisfied with the customer service. My overall rating for customer service is a 2/5.'
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Buyer, North America Mid Market Company

5
Apr 08, 2023
'Iterable: Review #4 I started using Iterable’s marketing automation software a few months ago and I must say, it’s been nothing short of amazing. The software is powerful yet incredibly easy to use. With a few clicks, we can create highly effective, automated campaigns and target customers in real time. We’ve seen great improvements in customer engagement and conversions since switching over to Iterable. The software also integrates with other data sources easily and quickly, which allows us to leverage all of the essential customer data we need to create more personalized, impactful campaigns. Furthermore, Iterable’s pricing plans are very cost-effective and allow us to maximize our marketing budget. The customer support team are also very helpful and always respond swiftly when we have any questions or issues. All in all, Iterable is an excellent solution for any business looking for an effective and cost-effective marketing automation software. Rating: 8/10'
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Buyer, Europe Company

5
Apr 08, 2023
'Review 4: I work as an engineering manager and Iterable’s software has been helpful for me and my team. I have to commend Iterable’s product vision, it strongly focuses on providing customers with a convenient, frictionless, and personalised shopping experience. It is the product vision and features that allow them to stay ahead of their competitors. The segmentation and A/B testing feature really make Iterable superior to other products. We are able to accurately track customers’ engagement and create tailored campaigns with minimal effort. Furthermore, their capabilities extend beyond email and SMS campaigns. With integrated services, we can access data from different channels to understand customer needs. Rating Iterable would be 8/10. The product vision is strong and the features they offer are robust. However, more advanced features are needed for us to support futuristic use cases.'
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Buyer, UK Mid Market Company

5
Apr 07, 2023
'Review 5 - Integration I recently used Iterable's marketing automation software for an upcoming project and found that it was easy to integrate with our existing systems and platforms. The ability to auto-sync with other software was incredibly helpful, and allowed us to automate our marketing processes seamless without any user intervention. I feel that integrated platforms such as Iterable's are essential to the successful implementation of marketing automation. My overall rating for integration is a 4/5.'
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Buyer, SME Company

5
Apr 05, 2023
'3. After having used Iterable’s Automation Software for some time now, I can confidently say that it has managed to both meet and exceed my expectations. From email campaigns to customer segmentation, I’ve been able to really customize campaigns for my conglomerate in order to maximize efficiency and target particular segments. In addition, the integration options have also been great, allowing for the efficient implementation of our campaigns. What I really appreciate however, is the level of customer service provided, as any issues I have always been quickly resolved by professional and friendly staff members. On the other hand, however I feel like reports could be more comprehensive in order to delve deeper into our customers behaviour. Rating: 9/10'
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Buyer, North America SME Company

5
Apr 03, 2023
'Review 3 Iterable's marketing automation software has been immensely helpful to my team. It's enabled us to create sophisticated segmentation and personalization that works across multiple channels. The A/B testing is an added bonus that measures customer responses to different images and text copy in order to optimize response. I couldn't be more pleased with the customer service we have received. Iterable has been very proactive in addressing any concerns we have and making sure that our team is successful in getting the most out of its product. They always provide helpful and direct responses to our inquiries. What's even more exciting is Iterable's vision for the future. They're continuing to develop more integrations, debugging tools and extra channels to give us an even better experience with the platform. Iterable's passion and commitment to creating a top-tier marketing automation software make them my number one choice. That's why I'm giving them 5 stars for their superior product and customer service!'
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Buyer, SME Company

5
Mar 28, 2023
'Iterable’s marketing automation software is the complete package. It allowed me to seamlessly integrate and interoperate with my existing applications and services. I really liked the innovative features that helped me create and distribute automated, multi-channel campaigns. The platform also gives me the ability to add users, manage contacts, segment customers, send highly personalised messages, get better ROI, and create highly-engaging campaigns. The product vision and features of Iterable were exactly what I was looking for. I’m amazed at how easy it is to create and ship personalised emails with the user data intelligence. The emails look slick, professional and match my brand perfectly. What’s more, Iterable offers impressive analytics features and integrated reporting to help make the best decisions for my campaigns. My experience with Iterable’s marketing automation software can be summarised in one word: outstanding! If you’re looking to optimise and simplify your campaigns, I highly recommend Iterable. 5/5 stars!'
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Buyer, Asia Pacific Mid Market Company

5
Mar 27, 2023
'I recently had the chance to review Iterable's Marketing Automation Software. The tools and features the software offers are great, however, I was not overly impressed by its interoperability and integration capabilities. The interfaces were a bit clunky and difficult to navigate, as well as lacking in the ability to connect devices to the platform. Not only that, the learning curve for using the system was substantially longer than expected, and it felt like I had to invest extra time to understand how the software works. Nevertheless, the features are great, and Iterable does offer a great platform for managing marketing efforts.Rating: 3/5 4'
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Buyer, North America Mid Market Company

5
Mar 27, 2023
'Overall Rating Overall, I am impressed with Iterable’s marketing automation software. Its easy-to-use tools and integration capabilities make it a great choice for any business. Its overall innovation and use of next-generation technology are top notch, and they are truly changing the landscape of digital marketing. Overall rating: 9/10'
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Buyer, Asia Pacific Mid Market Company

5
Mar 25, 2023
'4. Iterable’s Automation Software is an intuitive and effective solution as to managing my company's marketing campaigns. With intuitive and robust features like segmentation, trigger services, custom fields and personalization options, I’m able to customize campaigns to my specific target segments. It’s also incredibly reliable; the software has yet to crash or experience any interruptions since I’ve started using it. That being said, what I feel would really benefit the software are the addition of more features such as advanced analytics and better timelife management options. Rating: 8.5/10'
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Buyer, SME Company

5
Mar 24, 2023
'Our company has been using Iterable's Marketing Automation Software for several months now and it has been a total game changer. Through Iterable's product features, we have been able to target our message more accurately, streamline our efforts, and track results like never before. The software is a breeze to use, so anyone in our organization can quickly learn how to use it. Iterable's product vision has also been impressive. The segmentation and targeting features allow us to target specific personas in our market. This has enabled us to increase our customer conversion rate tremendously. We are also able to create personalised workflows to engage our customers on a deeper level. The reporting capabilities have really taken our campaign tracking to the next level. We can quickly identify trends, as well as any underperforming aspects, such as certain touchpoints or messages. This helps us to make adjustments as necessary and ensure our campaigns are running at their maximum potential. Overall, I can confidently say that Iterable's Marketing Automation Software has been a great asset to our organization. With its help, we have seen an increase in efficiency and a significant bump in our conversions. I would definitely rate it 5 out of 5 stars.'
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Buyer, SME Company

5
Mar 20, 2023
'I’ve been using Iterable’s marketing automation software for a few months now, and it’s been a really smooth ride so far. I love how easy it is to integrate with other programs and platforms, which is especially helpful for my customer relationship management needs. It’s just plug and play; I don’t need to buy any extra software or hardware. The cost of ownership is great, too. The monthly subscription fee is manageable and I get a good return on investment. It would be even better, though, if there were more sophisticated reporting and data analysis tools built into the platform so I didn’t have to rely on costly third-party solutions. Overall, I give Iterable’s marketing automation software an 8/10. It provides great interoperability and the cost of ownership is very reasonable. However, the lack of built-in reporting and data analysis tools could be improved upon.'
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Buyer, Asia Pacific Company

5
Mar 18, 2023
'Review 2- Customer service Iterable’s customer service has been excellent. Whenever I encountered a problem, I received help within minutes. Their customer service representatives respond quickly, are very knowledgeable, and answer questions in detail. They even helped me set up a new campaign, step-by-step, which was extremely helpful and saved me a lot of time. My experience with Iterable’s customer service has been positive and I would highly recommend their services. I give Iterable’s customer service a 5-star rating.'
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Buyer, North America Mid Market Company

5
Mar 15, 2023
'5. As the head of an ever-growing conglomerate, I have thoroughly enjoyed experimenting with Iterable’s Marketing Automation Software. The custom fields, as well as segmentation capabilities, are invaluable tools in tailoring campaigns to our exact needs. Additionally, the intuitive user interface has been incredibly useful, making set up a breeze and allowing me to quickly analyze data. What I also appreciate is the range of integration possibilities, as we are now able to access our campaigns on a wider range of platforms. However, the reports could still be improved upon to make it easier to evaluate results more in-depth. Rating: 7.5/10'
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Buyer, UK Mid Market Company

5
Mar 13, 2023
'Personalization options: Iterable's personalization options are impressive, with easy-to-use data mapping, granular segmentation and thoughtful insights. We always have data-driven decisions to make in our marketing automation processes, and Iterable's personalized insights have been invaluable. Through their A/B testing and split path capabilities, our marketing teams have been able to fine-tune our messaging to specific target audiences for maximum engagement. Rating: 4.5/5'
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Buyer, Asia Pacific Company

5
Mar 12, 2023
'4 Iterable's Marketing Automation Software I recently had the chance to work with Iterable’s marketing automation software. The platform provides a comprehensive set of features for creating impactful campaigns. The email campaigns feature intuitive templates with excellent design capabilities. The platform also makes it easy to target specific audiences with its segmentation feature. It also comes with an A/B testing feature, which evaluates the different versions of your campaigns and identifies the most effective one. On the mobile messaging front, Iterable provides powerful features including push notifications, in-app messages, and SMS messaging. It also comes with an impressive dashboard that can be used to monitor progress. The inclusion of AI technology has greatly improved personalization capabilities. Overall, I am very satisfied with Iterable’s marketing automation software. The team has done an exceptional job in terms of implementing next-generation technologies and creating an innovative product. Therefore, I would rate it 9/10.'
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Buyer, North America Mid Market Company

5
Mar 12, 2023
'Review #5 Iterable’s marketing automation software is not the worst you’ll find, but there are definite issues with the cost of ownership and ease of use. In terms of mobile dashboard and customizing content, it works well enough, but taking the next steps is where things get difficult. Creating user profiles, segmentations and some user actions take an absolute age, and this is without considering the learning curves and additional training costs. Considering some of the cheaper alternatives that may be available out there, I’d think twice before signing up with Iterable. They’re definitely not offering anything that would set them apart from the competition in this regard. To sum up, Iterable’s marketing automation software is not bad, but for cost of ownership and ease of use, I’d rate it at 2 out of 5 stars.'
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Buyer, North America Mid Market Company

5
Mar 10, 2023
'I’ve been working with Iterable’s marketing automation software for a few months now, and overall I’m really pleased. It does a great job of helping me keep my personalized messages consistent across multiple channels. The software has great interoperability, making it easy to integrate with other programs and platforms. I was even able to connect it with my customer relationship management software without any problems – it’s just plug and play. The cost of ownership also works great for me since I don’t need to buy any extra software or hardware. The monthly subscription fee works just fine. However, I do wish there were better reporting and data analysis tools built in so I didn’t have to use a separate analytics platform to get the best information. Overall I give Iterable’s marketing automation software a 9/10. It gets the job done without a lot of hassle and offers great interoperability. The cost of ownership is also very reasonable, but it would be even better if there were better reporting and data analysis tools built in.'
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Buyer, UK Mid Market Company

5
Mar 10, 2023
'Iterable: Review #2 I had been using a different automation software suite for some time before switching to Iterable’s marketing automation tools. I’m so glad I did - the transition was remarkably smooth and Iterable has since become an invaluable asset to my business. The software’s interoperability and integration features are top notch. It quickly connects with our data sources and enables us to create fully targeted campaigns that appeal to our customers on a personal level. We have seen significant improvements in customer engagement and conversions as a result. Iterable is also affordable and offers a range of plans to help businesses reduce costs and maximize their marketing ROI. This has been a major factor in our decision to continue using Iterable’s marketing automation software. And the customer support team are very knowledgeable and helpful when it comes to resolving any issues. All in all, I’m very pleased with the Iterable experience and would highly recommend it to other businesses. It’s feature rich, easy to use, and cost-effective. A definite winner in my book! Rating: 8/10'
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Buyer, North America Mid Market Company

5
Mar 08, 2023
'Review 1: I recently used Iterable’s marketing automation software to help my team plan an effective campaign.The tool was user friendly and allowed us to customize according to our requirement.We found it helpful to segment our customers according to their behavior and interests with the help of automated options.We were able to reach out to them with targeted emails, SMS and push notifications .The automated workflow with Iterable reduced our time to build and launch campaigns. I wouldn’t say it was cheap to adopt a market automation software but compared to other options the cost of ownership was reasonable for Iterable.It was also very easy to set up and use.The customer service of Iterable was excellent too, I had some queries about the product and found the customer support staff to be responsive and helpful. Overall I found Iterable’s services to be satisfactory and would happily recommend it to other.Rating: 8/10'
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Buyer, SME Company

5
Mar 07, 2023
'Iterable’s marketing automation software solutions are quite simply outstanding. It’s provided me with a range of top-tier tools to integrate and interoperate with other applications and services. I was able to effortlessly create dynamic automated campaigns that reach out through multiple channels. Iterable’s product vision and features are cutting edge. On top of that, the platform helps me organise my users, segment them, send them personalised and high-engagement messages, and track results. It’s flexible enough to be used for various marketing purposes yet with the sophistication to really make my campaigns shine. I’ve also been blown away by Iterable’s email marketing capabilities. It was incredibly easy to bake data intelligence into my campaigns and I had the ability to integrate with almost any application. What’s more I could personalise emails based on what the users have been engaging with and completely revolutionise my customer relationships. Iterable offers first-rate products and they are a must-have for anyone looking to streamline their marketing operations and make their campaigns more data-driven and customer-centric. 5 stars from me!'
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Buyer, North America SME Company

5
Mar 05, 2023
'The interoperability and integration capability of Iterable's marketing automation platform is something that I pay attention to. Iterable can aggregate all of your customer data to help you connect with customers on the right channels, platforms, and devices. Their integration process makes it easy to move and create complex campaigns in a flash. They support two-way integrations with a variety of platforms & solutions, ranging from CMSs such as Wordpress to e-commerce platforms such as Shopify. I found that the interoperability and integration capabilities of Iterable made creating complex campaigns faster and easier than ever before. (Rating: 4.5/5)'
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Buyer, Europe Company

5
Mar 03, 2023
'Iterable’s marketing automation software offers some of the best software solutions in the industry. With innovative features, easy-to-use tools, and a wide range of integrations, it provides a comprehensive, end-to-end solution for any company’s digital marketing needs.'
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Buyer, SME Company

5
Mar 03, 2023
'Review 4 - Usability I recently used Iterable's marketing automation software for an upcoming project and was impressed by the ease of use. Since our marketing team was not overly familiar with the nuances of marketing automation software, Iterable's intuitive design came as a blessing. Personally, I found it incredibly easy to use and was able to take advantage of the many features offered by the software. My overall rating for usability is a 5/5.'
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Buyer, North America Mid Market Company

5
Feb 27, 2023
'Iterable: Review #3 My business recently began using Iterable’s marketing automation software and I have to say, it exceeded my expectations. The software is easy-to-use and incredibly effective in terms of consumer engagement and driving conversions. The automation process is straightforward, and the powerful integration capabilities allow us to quickly and effectively create campaigns that are personalized for each customer. Iterable also supports multiple languages which helps us reach out to a wider audience. In addition, their analytics features provide us with an in-depth understanding of the success of our campaigns and enable us to adjust or create new ones depending on demand. The cost of Iterable is very reasonable and their customer support is quite helpful. They’ve been quick to respond to any questions or concerns we’ve had and have always been more than willing to go above and beyond to help us maximize our marketing ROI. Overall, Iterable’s marketing automation software is an effective, yet cost effective solution for any business trying to increase its customer engagement and conversions. Rating: 9/10'
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Buyer, Asia Pacific Company

5
Feb 24, 2023
'Review 5: I have been using Iterable’s marketing automation software for some time now, and so far, I am impressed. Iterable has set a high goal for itself with its product vision to provide custoemrs with convenience, frictionless and personalized shopping experiences. Their feature-rich and innovative platform is what sets them apart from the competition. The highlights for me are the segmentation and A/B testing features, making it easier for us to track customer engagement and create personalized campaigns. They also offer supporting services for data access from different channels, like Facebook and Twitter, allowing us to control conversations and get a better understanding of our customers. I give Iterable an 8/10. Their product vision is inspiring and the accompanying features are good. What they could use, however, is more advanced tools for dealing with futuristic use cases.'
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Buyer, North America SME Company

5
Feb 22, 2023
'Review 2 I’ve been immensely pleased with Iterable’s marketing automation software and all it offers us. I’m confident that it will continue to be a great asset to our marketing team and the high value activities they can now focus on. The product features are comprehensive, the user experience intuitive, and customer support incredible. The segmentation and personalization capabilities without sacrificing speed is remarkable. Our marketing team is able to pinpoint users based on metrics such as lifestyle and provide efficient, communication tailored to any segment. Furthermore, using Iterable, our team quickly launches A/B tests to see which images and text copy produces the best response. The future of Iterable looks even brighter. They’re developing the capability to integrate with our CRM system, giving us the advantage of cross-platform customer behavior insights for more precise targetting. They also plan to build out debugging tools and add even more channels to their platform for a better multitasking marketing experience. Their commitment to offering an excellent product and consistently helping our team is why I give them 5-stars.'
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Buyer, UK Company

5
Feb 22, 2023
'Iterable Marketing Automation Software Review #1 I recently started using Iterable's marketing automation software and I must say that I'm extremely satisfied with my experience. I run a large multinational company and the ability to quickly setup automated campaigns for marketing my business has been invaluable. Not only was it super easy to use, but the customer service was fantastic. They answered all of my questions and gave me helpful advice on the best ways to use their software. They even provided me with personalized training so I knew exactly what to do. Overall, I highly recommend their software for anyone in need of a highly efficient marketing automation solution. Rating: 10/10.'
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Buyer, UK Mid Market Company

5
Feb 18, 2023
'Review 4: I recently used Iterable’s marketing automation software for a recent campaign.The tool was simple to understand and easy to use even for someone with very little technical knowledge like myself.It allowed me to segment customers in an automated way and reach out to them with targeted emails, SMS and push notifications. The cost of ownership was slightly on the higher side but for the features and the user friendly interface the cost was worth it.The customer service team provided with good assistance and were quick to respond. I am happy with the services and would definitely recommend Iterable.Rating: 9/10'
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Buyer, UK Company

5
Feb 18, 2023
'Iterable’s product vision is one that stands out among other marketing automation software. It empowers marketers to build customer relationships, drive engagement, and create efficient workflows. The platform includes features such as an analytics dashboard, AI-powered segments, A/B-testing, and a variety of integrations which allows marketers to tailor their own approach when creating and executing campaigns. It offers a unique set of tools that is currently unrivaled in the industry, and I find that the product vision and innovation of Iterable is a winner. I also appreciate the ability to quickly develop automated, personalized customer journeys that are tailored to the unique needs of each customer. (Rating: 5/5)'
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Buyer, Asia Pacific Mid Market Company

5
Feb 16, 2023
'Review 3: As an engineering manager, I have had the pleasure of using Iterable’s marketing automation software. I can confidently state that Iterable have set a high goal for themselves with their product vision. Understanding that customers want convenience, personalisation and no friction when it comes to shopping, Iterable have designed a feature-rich technology in a bid to stay ahead of the competition. The segmentation and A/B testing features really stand out for me, allowing us to create tailor-made campaigns. Additionally, I appreciate that Iterable is more than just email and SMS campaigns. The integrated services allow us to access data from different channels, like Facebook and Twitter, helping us stay on top of conversations and figures. I rate Iterable 8/10. They have a great product vision and a solid set of features. However, I believe that some more advanced features are needed to fully support futuristic use cases.'
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Buyer, SME Company

5
Feb 14, 2023
'Iterable’s marketing automation platform offers an array of tools and services to help businesses reach their customers in a many ways like never before. They take great care to make sure each customer touchpoint is meaningful and valuable, which is something I appreciate as a seasoned name in the marketing industry. Interoperability is a big strength of Iterable’s automation software and it works very well with a wide range of external partners and technology. The integration features allow for easy syncing of data from other sources. It’s intuitively designed for marketers who need to quickly create custom campaigns or automate a series of campaigns with often complex requirements. As a marketer, I find the wide range of features implemented in iterable to be very useful, though I have had some mixed experiences with the UI as it can be initially intimidating for users who want to really dig through the different tools and features. Nevertheless, it has made my job much easier and the capability of creating complex campaigns or automations quickly and hassle free, makes it almost essential for marketing teams. (Rating: 4/5)'
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Buyer, SME Company

5
Feb 13, 2023
'Review 5: I recently had the chance to try Iterable’s marketing automation software.The tool was easy to use and automated options were provided to segment customers and reach out to them in a targeted manner.The automated workflow feature alleviated a lot of manual effort from our side and helped us launch campaigns quickly and efficiently. The cost of ownership was a bit higher than the market but was worth it for the product features and helpful customer service provided. I would definitely recommend Iterable for anyone who is looking for a powerful yet user friendly marketing automation software.Rating: 8/10'
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Buyer, Asia Pacific Company

5
Feb 11, 2023
'Review 1- Interoperability and integration I recently started using Iterable’s Marketing Automation Software and I've been very impressed with their interoperability and integration capabilities. I was able to integrate both our website and web shop with the software, allowing for streamlined automated marketing campaigns. What’s more, I could easily integrate our third-party apps and data sources, such as our CRM and mobile app, as well as our email. This gave us extra flexibility and ensured seamless conversions between tools. I am very pleased with this aspect of Iterable’s offering and give it a 5-star rating.'
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Buyer, UK Mid Market Company

5
Feb 08, 2023
'1. Iterable’s Marketing Automation Software offering is a great choice for businesses of all sizes. The pricing structure and range of features provided is a definite positive attribute, and the functionality provided really helps make my job managing a large conglomerate easier. With features that help with segmenting and customizing campaigns to specific segments, I’m able to focus my resources into meaningful campaigns. The user interface is also incredibly easy to navigate and understand, making set up an absolute breeze. The plugin store is also great, really helping to maximize efficiency and visibility throughout our campaigns. However, I feel like there are some missing elements I’d like to see in the future; specifically more integration options with other marketing software and more comprehensive reports, as I would like to be able to really dive deep into our customers behaviour. Rating: 8/10'
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Buyer, Asia Pacific Mid Market Company

5
Feb 08, 2023
'Ease of Use I work as a supplier partner and I find that working with Iterable’s software is incredibly easy. Its intuitive user interface guides me through any task and makes creating campaigns a breeze. I appreciate the drag and drop capabilities, which allow for quick modifications and changes on the fly. I have been able to quickly craft effective campaigns that were ready to go live in no time at all. The help center and tutorials provided also make tackling new tasks easier and faster. Rating: 8/10'
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Buyer, UK Company

5
Feb 06, 2023
'Review 4- Reporting and Analytics Iterable’s reporting and analytics features are impressive. With detailed analytics like open-rate, click-rate, unsubscribe, and more, I was able to monitor our campaigns performance in real-time. What’s more, I found their reporting dashboard very easy to use, allowing for quick and efficient analyses. Iterable’s reporting and analytics suite was definitely beneficial to our team and I would rate it 4-stars.'
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Buyer, Asia Pacific Mid Market Company

5
Feb 02, 2023
'I am a massive fan of Iterable’s marketing automation software offerings. I’ve worked with various top-tier software solutions, but nothing compares to the ease of integrating/interoperating with Iterable’s tools. Iterable lets me create powerful, automated marketing campaigns that span multiple channels of communication. It’s easy to add users, manage contacts, generate content, launch campaigns and track results. Additionally, I can use the service to segment my customer base and send them personalised messages to maximise their engagement and funnel them through my sales process. The product vision and features of Iterable are first-rate. It’s a modern software solution that is general enough to provide flexibility for various marketing uses, with a level of sophistication that really helps my campaigns stand out. Iterable's email marketing capabilities are extraordinary, making it easier for me to improve my customer relationships, create lasting impressions, and generate better ROI. It even has advanced analytics features and integrated reporting which help me make the best decisions for my marketing campaigns. I can’t recommend Iterable enough! Its products have really revolutionised marketing automation and can benefit any business looking to make their campaigns more efficient, data-driven and customer-centric. 5 out of 5 stars!'
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Buyer, North America Mid Market Company

5
Jan 30, 2023
'Review 3 - Performance and Functionality I recently used Iterable's marketing automation software for an upcoming project and found that the software performed exceptionally well in regards to its intended purpose of being an automation tool. The functions offered by the software are easy to use and intuitive, fitting the needs of both our novice and veteran marketers alike. In comparison to other software offerings, Iterable's performs just as well if not better. My overall rating for performance and functionality is a 5/5.'
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Buyer, North America Mid Market Company

5
Jan 30, 2023
'Review #5 I am very pleased with Iterable’s marketing automation software. As an engineering manager, I appreciate the ease with which I can set up and configure the software. It allows me to automate various tasks connected to marketing, such as setting up campaigns that are triggered based on customer actions. I use A/B testing to fine-tune the performance of marketing campaigns as well. What’s more, the software provides a wide range of pioneering features such as journey automation and push notifications that I am able to explore. All in all, Iterable’s software has been a great tool for optimizing our marketing operations. Rating: 5/5 stars.'
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Buyer, UK Mid Market Company

5
Jan 29, 2023
'Final Thoughts The team at Iterable is always listening to customer feedback and providing solutions time and time again. I can tell that they’re passionate about the product, and I look forward to seeing what they come up with next. Rating: 10/10'
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Buyer, SME Company

5
Jan 19, 2023
'It’s been quite a satisfactory experience so far with Iterable’s marketing automation software. The software is great in terms of interoperability with other software solutions; I’ve been able to seamlessly integrate it with my customer relationship management software, and that’s something I appreciate a lot. With the low monthly subscription fee I’m not having to make a huge investment to get the most out of it either. What I’m not a huge fan of is the lack of reporting and data analysis tools. I’ve had to take on a separate analytics platform to get the best information and that’s a bit of an inconvenience. Overall I’d rate Iterable’s marketing automation software a 7.5/10. The interoperability and cost of ownership are great, but the lack of reporting and data analysis tools leave something to be desired.'
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Buyer, North America Mid Market Company

5
Jan 18, 2023
'Iterable's Marketing Automation Software is a great tool, equipped with great features that can help any business with its marketing efforts. The integrations are robust and effective, allowing me to connect my existing system to the platform relatively easily. Additionally, the user interface is intuitive and easy to navigate, and I was able to get up and running quickly. I found the reporting and analytics capabilities to be incredibly helpful in making sure our campaigns were successful. Overall, I am very pleased with this software and would highly recommend it to others.Rating: 4/5 5'
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Buyer, North America Mid Market Company

5
Jan 17, 2023
'Overall Innovation Iterable’s marketing automation software is progressive and up-to-date, allowing companies to remain competitive. It consistently offers new updates and improvements every few weeks, and I have been extremely impressed with the value delivered via its next-generation tools. They provide comprehensive visibility and wield real-time data to help marketers quickly reach their goals. Rating: 9/10'
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Buyer, UK Company

5
Jan 16, 2023
'I recently evaluated Iterable's Marketing Automation Software, and I must say I'm very impressed by the features it has to offer. The great thing about the software is its ease of use. Even with a minimal investment of time, I was able to quickly understand how the system works and create campaigns effortless. In addition, its integration with different applications was very seamless, making it incredibly easy to get my existing system involved. Iterable does a great job of providing powerful marketing automation capabilities while also being intuitive and user-friendly.Rating: 5/5'
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Buyer, North America Mid Market Company

5
Jan 15, 2023
'Review # 1 Iterable’s marketing automation software offers some impressive features, but I found it’s cost of ownership and ease of use to be a bit lacking. While there is a useable in-app mobile dashboard that lets you customize marketing messages and content for your audience, the set up process can be time consuming and overwhelming. For example, creating user profiles takes between 10-15 minutes per profile and setting up segmentations takes hours. Also, with complex user actions, such as creating “workflows”, you’ll need to rely on the customer service team for assistance much more than with some competing products. In addition, the cost of ownership is on the higher end of the price range when you factor in learning curves and training costs. I’d recommend exploring alternatives, such as Autopilot or Mautic, that offer better user experiences at a more cost-effective price. My rating for Iterable’s marketing automation software is 2 out of 5 stars for cost of ownership and ease of use.'
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Buyer, UK Mid Market Company

5
Jan 15, 2023
'I’ve been using Iterable’s marketing automation software for a few months now and I’m almost completely satisfied with it. I love how easy it is to integrate it with other solutions and that the low monthly subscription fee makes it more affordable. The reporting and data analysis capabilities are relatively weak, but I’ve been able to use a separate analytics platform to cover that. Overall, I give Iterable’s marketing automation software an 8/10. It works great for what I need it to do while still being cost-effective. The only area it’s lacking in is the reporting and data analysis capabilities.'
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Buyer, UK Mid Market Company

5
Jan 13, 2023
'Review # 4 After having a chance to try out Iterable’s marketing automation software, there is no doubt that it includes some useful features. However, the cost of ownership and ease of use could both be improved. Basically, using the mobile dashboard and customizing content for my audience was not the problem. The problem is that creating user profiles, setting up segmentations and other more complex functions was an absolute nightmare. Furthermore, it was almost impossible to do without customer service support and training from third-party pieces of software. All in all, when you add up the cost of training and additional software, Iterable definitely falls on the higher end of the price range.Unless you think the features are absolutely necessary, I would recommend exploring cheaper alternatives. At this point, I’m giving Iterable’s marketing automation software a rating of 2 out of 5 stars for cost of ownership and ease of use.'
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Buyer, North America SME Company

5
Jan 12, 2023
'Iterable Marketing Automation Software Review #2 I just recently began using Iterable for our company's marketing automation needs and I can say that I'm pretty pleased with our results. All the features are pretty user friendly and the customer service is really top notch. They are very responsive and helpful which is highly appreciated. The onboarding process was very straightforward and made setting up our campaigns much easier than expected. I also found the analytics feature to be very insightful. We've seen some great success when utilizing this software and I would definitely recommend it to other business owners. Rating: 8.5/10.'
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Buyer, North America SME Company

5
Jan 12, 2023
'Iterable Marketing Automation Software Review #3 My team has had a great experience with Iterable’s marketing automation software. We’re mostly impressed by its product vision and the variety of features that come standard with the package. Additionally, their customer service staff is extremely knowledgeable and always available to provide assistance. This has been especially helpful when we needed advice on the best way to integrate our marketing efforts. Product-wise, the options provided by Iterable are very comprehensive and allow us to easily customize the software to suit our needs. I’d give them an 8/10 for their approach to customer service, product vision, and product features.'
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Buyer, UK Company

5
Jan 12, 2023
'Review #3 I can confidently say that Iterable’s marketing automation software makes my job much easier as an engineering manager. The software is incredibly user-friendly, which makes it easy for me to find and configure the features I need. I’ve been able to use this platform to set up automated marketing campaigns based on certain customer actions. I also use A/B testing to keep improving campaign performance. Additionally, I’m impressed with the futuristic features of the platform, such as journey automation and push notifications. Overall, Iterable has been a great partner in helping me efficiently optimize my marketing operations. Rating: 5/5 stars.'
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Buyer, Europe Company

5
Jan 09, 2023
'5 Iterable's Marketing Automation Software I recently had the chance to work with Iterable’s marketing automation software and I must admit it exceeded my expectations. The platform comes with comprehensive features for creating amazing campaigns. The email campaigns feature intuitive templates and excellent design capabilities. Segmentation feature makes it easy to target specific audiences, while the A/B testing feature evaluates different versions of your campaigns to identify the most effective one. On the mobile messaging front, Iterable provides push notifications, in-app messages, and SMS messaging. The company has gone the extra mile by incorporating AI technology into its product, which has improved personalization capabilities significantly. Additionally, the platform features a user-friendly dashboard that can be accessed from any device to monitor progress. Ultimately, I am very happy with my experience with Iterable’s marketing automation software. The team has done a fantastic job in terms of innovation and introducing next-generation technologies into its product. I would rate it 8.5/10.'
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Buyer, Asia Pacific Company

5
Jan 09, 2023
'Review #1 I have had a very positive experience with Iterable's marketing automation software. I am an engineering manager and have been using this software for several months. It is very user-friendly and I am able to easily navigate the platform. I have found that it is very effective at automating various tasks associated with marketing. For example, it allows me to set up automated campaigns based on certain customer actions, such as when they subscribe to a newsletter or make a purchase. It also allows me to set up A/B testing to optimize the performance of marketing campaigns. Overall, I find the software to be very accessible and it has enabled me to become more efficient in my job. I would highly recommend Iterable's marketing automation software. Rating: 5/5 stars.'
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Buyer, Europe Company

5
Jan 08, 2023
'Iterable's ease of use: Iterable provides a very intuitive user interface which makes it great for marketing automation. The user guide provided is easy to follow and can be tailored to each user's needs as well. As a director, the ease of use was a major priority when choosing an automation platform and I'm confident we've found a great solution. Iterable has allowed us to quickly build automations and campaign flows, saving us time and allowing us to focus on more strategic tasks. Rating: 4/5'
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Buyer, UK Mid Market Company

5
Jan 06, 2023
'Health of existing automations: We have a few existing automations running on Iterable and their Health dashboard has been a great resource in monitoring trends, investigating points of failure, and troubleshooting flow logic. This helps us to quickly identify any performance issues, as well as addressing any needs for scaling that our automations may require as they grow. Rating: 4.5/5'
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Buyer, North America SME Company

5
Jan 06, 2023
'Review 4 Iterable's marketing automation software has been a great choice for our team. It gives us a comprehensive platform to deliver targeted messaging across different channels. We've had great success using sophisticated segmentation and personalization capabilities, plus the A/B testing really helps with perfecting our message copy and images. The customer support has been amazing. Iterable is always quick to address any queries and makes sure all inquiries are handled efficiently. Their commitment to providing the best possible user experience and helping our team get the most out of their product is what really sets them apart from the competition. What I'm most excited about is their future products. They're staying on the cutting-edge by creating integrations with our CRM systems for cross-platform behaviour insights, debugging tools, and adding more channels. Iterable's commitment to staying ahead of the game is why I have no reservations about giving them a 5-star rating.'
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Buyer, North America SME Company

5
Jan 03, 2023
'Speed of set up: Our set up process was a relatively speedy one, compared to other platforms we've tried in the past. Iterable's user-friendly setup flow allows us to quickly dive into our automation projects and we've seen results much faster than expected. Of course, since it's a sizable platform, there is still a learning curve that must be addressed, but with the help of their staff and online documents, any snags were dealt with quickly. Rating: 4/5'
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Buyer, Asia Pacific Company

5
Dec 30, 2022
'Iterable Marketing Automation Software Review #2 We’ve been using Iterable’s marketing automation software for several months now and have been highly impressed with the results. Its comprehensive set of tools make automation a breeze, and its focused product vision ensure that we are always up-to-date with the latest tools. We’ve also been extremely pleased with the customer service staff as they helped us solve any issues quickly and provided us with tailored solutions. When it comes to product features, Iterable does not disappoint – their thorough automation features and integration capabilities are incredibly advanced and enable us to easily customize and measure our marketing efforts. We’re looking forward to seeing what Iterable has in store with their upcoming development efforts. All in all, I'd give Iterable a 9 out of 10 for customer service, product vision, and features.'
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Buyer, North America Mid Market Company

5
Dec 29, 2022
'It's no wonder why Iterable is sought after by marketing professionals across the world. The platform is filled with powerful features that make it unbelievably easy to create and deploy sophisticated marketing campaigns. I love the integral integration and interoperability with my existing services and applications. Iterable’s product vision and features are top notch. It’s designed to fulfil any marketing use case and I’m always impressed with how my campaigns look and how they are received by customers. But its email marketing features really put the software in a league of its own. It allowed me to bake data intelligence and personalisation in my emails, without having to do any extra coding. Lastly, it comes with analytics features and integrated reporting that are very useful in making data-driven decisions. If you’re looking to get the most out of your marketing campaigns, Iterable should be at the top of your list. It’s quite simply the best marketing automation software out there and it’s given me incredible results. 5/5 stars!'
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Buyer, North America Mid Market Company

5
Dec 27, 2022
'Iterable Marketing Automation Software Review #4 My team has been using Iterable’s marketing automation software for the past few months and the results have been satisfying. The product contains a wealth of features and seamlessly integrates with our existing operations. The customer service staff is also quite helpful, providing timely solutions to any issues that come up. We also appreciate Iterable’s forward-thinking product vision, which has enabled us to stay up-to-date with the latest marketing automation tactics. I am very confident that Iterable has the capabilities to meet our very specific needs. All things considered, I rate Iterable 8/10 for their customer service, product vision, and product features.'
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Buyer, North America SME Company

5
Dec 27, 2022
'Review 1 Iterable is an amazing marketing automation software whose value propositions appeal even to a procurement manager such as myself. The product vision is to have the software be a single, comprehensive platform that gives teams the ability to send targeted messages across multiple channels. They offer a unique approach that enables teams to use sophisticated segmentation, automation, analytics, and A/B testing to engage customers effectively. All of the features are easy to understand and the user experience is intuitive, so onboarding any team is a snap. The platform has helped our marketing team cut down on time spent manually managing campaigns and better utilize our resources for higher value activities. Additionally, the flexibility the software provides allows us to tailor our messaging to different audiences. The A/B testing has been especially useful in testing the effectiveness of different text copy and images. My team and I have been particularly impressed with the customer support we have received. We’ve found the Iterable team to be responsive and helpful, addressing all of our questions quickly. That’s why I have no reservations about giving this product the highest 5-star rating and am confident that Iterable will continue to be a valuable asset to our company’s success.'
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Buyer, UK Mid Market Company

5
Dec 26, 2022
'1 Iterable's Marketing Automation Software I’ve had the pleasure of working with Iterable’s marketing automation software over the years. I’ve found the interface to be quite intuitive and easy to use. The company has made great strides towards incorporating next generation technologies in its product and is highly focused on delivering innovative solutions. The product vision and features are highly comprehensive and make system adoption and integration a breeze. The email campaigns are extremely versatile and creative with amazing design capabilities. It has also been genius to add mobile messaging capabilities such as in-app messages, push notifications, and SMS messaging. The segmentation feature makes it easy to target your specific audience. Moreover, A/B testing is an excellent way to compare different versions of your campaigns to find the most effective one. I must also give Iterable credit for its messaging personalization capabilities. The ability to trigger automated activities that are tailored to your customers’ preferences is remarkable. The platform also provides a robust user-friendly dashboard, which makes it accessible from any device and makes it simple to monitor progress. Overall, the experience of working with Iterable’s marketing automation solutions has been highly positive. Innovation and next-generation technology are something that the company is doing exceptionally well. The product vision and features provide an expansive range of options to craft impactful campaigns. Therefore, I would give Iterable’s marketing automation a rating of 9/10.'
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Buyer, UK Company

5
Dec 25, 2022
'Next Generation Technology I've found that Iterable’s use of the latest technology gives it an edge over its competitors. AI-driven triggers helped me to automate customer data-driven campaigns without impacting customer engagement. Its latest launch of machine learning is definitely helping to revolutionize the way businesses use marketing automation software. Rating: 10/10'
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Buyer, North America SME Company

5
Dec 24, 2022
'Review 2: I have been using Iterable’s marketing automation software for a few months now and I have been very impressed with the product.The software has allowed me to connect with customers in a very efficient and easy way.It was really convenient to create my own automated workflows with the help of the software. The cost of ownership for Iterable was on the slightly higher side but worth the investment. The customer service team was of great help and always available to help whenever I faced any issues with the product. I would definitely suggest anyone looking for a cost effective yet powerful marketing automation software.Rating: 9/10'
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Buyer, North America Mid Market Company

5
Dec 24, 2022
'Supporting futuristic use cases: We rely heavily on Iterable's API for custom integrations, and so far, it hasn't let us down. The DIY approach allows us to be agile and quickly build out new automations as required. We like the futuristic use cases that come with the API such as passing custom event data, merging new fields, and segmenting users. This has significantly enhanced our ability to tailor our automations and make them more engaging. Rating: 4/5'
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Buyer, Europe Company

5
Dec 19, 2022
'2. Iterable’s Marketing Automation Software really stands out from other similar products on the market due to its incredibly comprehensive feature set. From email campaigns to customers communication, I can customize and segment campaigns to really focus in on a specific customer segment or demographic. Similarly, the trigger service helped increase our company’s ability to reach our customers, making it incredibly easy to understand them, their behaviours, and how to engage with them effectively. However, there are some areas I think could be improved, such as extending timeline management capabilities, or making the product more ‘plug-and-play’ so I don't have to schedule as many campaigns. Rating: 8/10'
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Buyer, North America Mid Market Company

5
Dec 17, 2022
'Product Value - 8/10 We received good value from Iterable and their marketing automation software. For what we paid in return, we were able to unify our marketing processes using the software and were able to customize our campaigns with its many features. We were able to leverage our user data to measure engagement and conversion rates. We also found their customer service very helpful and attentive to our needs.'
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Buyer, Automotive, Enterprise

5
Apr 30, 2020

“Excellent Customer Support”

The customer support team is very helpful in guiding through the platform and highly proficient in resolving all the issues in time.
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Buyer, Manufacturing, SME

3
Apr 30, 2020

“Innovative Product”

The product has been evolving and getting more innovative since the first use, especially the workflow section and the UI.
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