Load Balancing Software

Load Balancing Software is any software that facilitates the distribution of network or application traffic across computing resources, including servers, network connections, and processors. It enables the optimization of computing resources, reduces latency, and increases output and the overall performance of a computing and networking infrastructure. Moreover, Load Balancing software improves the concurrent user capacity and the overall reliability of applications by distributing the workload across multiple servers and decreasing the overall burden placed on each server.

Top 10 Load Balancing Software

1. Nginx
2. Azure Traffic Manager
3. Azure Application Gateway
4. Azure Load Balancing Software
5. Citrix ADC
6. Pound
7. Eddie
8. Snapt
9. Charles Proxy
10. Locust

Market Overview

Load Balancing Software is emerging as one of the most lucrative and promising networking technologies, which has the competence to enable network load balancing and optimization, addressing most of the persistent networking problems. Load Balancer is poised to redefine networking with an innovative approach of distributing workloads and is a lucid improvisation to the traditionally distributed networks. The report has taken into consideration Load Balancing technologies and components deployed across various end-users and diverse verticals.

Load balancing software is the act of distributing network or application traffic across the group of servers and computing resources. Load balancing software is the component that performs the load distribution action. Load balancing software enables the smooth functioning of networks and prevents servers from getting overwhelmed by requests. Moreover, challenges addressed by Load Balancer are availability, performance, and economy of computing resources. Load balancer prevents servers from getting flooded with end-user requests.

Load Balancing Software acts as a reverse proxy server and redirects the request to servers that can efficiently handle requests to maximize the speed and performance. Load Balancing Software is generally grouped into 2 categories based on the type of layers, such as Layer 4 and Layer 7. Layer 4 Load Balancing Software function on data found in network and transport layer protocols [Internet Protocol (IP), Transmission Control Protocol (TCP), File Transfer Protocol (FTP), and User Datagram Protocol (UDP)]. Layer 7 Load Balancing Software distributes requests based upon data found in application layer protocols, such as Hypertext Transfer Protocol (HTTP).

Load Balancing software has come a long way since its inception. Initially, load balancing was mainly carried out through Domain Name Server (DNS) from the client’s end, whereas at the server side the requests are distributed using a device called as a Load Balancing Software. There are 2 types of Load Balancing software known as network Load Balancing Software and application Load Balancing and their names were derived from Open Systems Interconnection (OSI) model in which they operate. Moreover, application Load Balancing Software has evolved in its security features and cache requests to reduce the response time.

With the increasing deployment of enterprise applications and shifting of workloads in cloud environments, cloud-based Load Balancing has also gained significant traction among enterprises. This type of load balancing software enables to maximize application performance and reliability and has significant advantages over the traditional load balancing of the on-premises infrastructure. The advantages of cloud-based Load Balancing include reduced cost of implementation and ease of scaling the application up or down to address requests.

The Load Balancing software market is driven by various factors, including the increased adoption of cloud load balancing services, data centre traffic, and server virtualization; the growth in the investments in new digital transformation initiatives by governments; the advancements in networking infrastructure across the globe; the increased awareness among enterprises about the benefits of cloud and networking technologies; and enhanced network complexity and varied traffic pattern. However, there are some hurdles faced by the vendors while catering to the needs of load balancing software for enterprises, such as the inclusion of the latest load balancer components in the existing or traditional networking ecosystem, which might result in the restructuring of the network architecture, the availability of limited bandwidth providers, and the lack of access to high-speed internet in some of the technological backward regions, such as MEA and Latin America. The exponential growth in the global IP traffic and cloud traffic; surging adoption of Internet of Things (IoT), Artificial Intelligence (AI), and Software-Defined Networking (SDN) technologies; and higher involvement of Value-Added Resellers (VARs) are the opportunities provided in this market.

Among the components, the software segment is expected to grow at the highest growth rate during the forecast period. The major factors driving the growth of the software segment are the reduced installation cost, increased workloads in cloud environments, real-time scalability, and high availability of vendors in the market space. Among the verticals, the IT and telecom vertical is projected to grow at the highest growth rate as a load balancer in telecom helps in improving the quality of the network by delivering undisrupted connectivity worldwide. Large telecom companies and others with the extensive external or internal networks use load balancing to shift network communications between paths and avoid network congestion. Among regions, APAC is expected to grow at the highest growth rate during the forecast period, as this region has a huge customer base across different verticals, and the need of Load Balancing software to minimize the expenditure on IT infrastructure and distribute the network traffic. Countries, such as India, China, Australia, and Japan, are the major contributors to the Load Balancer market in APAC.

This section contains information about the competitive leadership mapping and how the vendors are placed on the load balancing quadrant. The parameters are divided into two categories: Product offering and business strategy. Product Offering includes a set of features and functionality, support and services provided and licensing options. Business Strategy includes geographic reach, industries served and partner ecosystem.

The load balancing providers in this category are Nginx and Azure Traffic Manager.

The load balancing software providers in this category are Azure Application Gateway.

The load balancing software providers in this category are Azure Load Balancer, Citrix ADC and Pound.

The load balancing software providers in this category are Eddie, Snapt, Charles Proxy and Locust.

Market Dynamics

The market is expected to grow further in North America and Europe, but it is projected to grow at a significant pace in APAC, Latin America, and MEA. The Load Balancing market is witnessing growth due to the rising need for mobility and increasing complexity of networks. This rise, in turn, increases the load on the existing network infrastructure and data centres and makes it difficult to manage the entire system. However, high installation and infrastructure expenditure is restraining the adoption of Load Balancing. Opportunities, such as increased demand for a cloud-based solution and its networking components, are expected to provide new market growth prospects for Load Balancing software vendors.

Drivers

Increasing adoption of cloud load balancing services, data centre traffic, and server virtualization

Enterprises are eagerly adopting both private and public cloud services, thereby fueling the rising demand for network resource sharing, as the whole world is aspiring toward virtualization. Enterprises now want the ability to access infrastructure, applications, and other IT resources on-demand, fundamentally paving the path for a virtual resource-sharing environment. Load Balancing makes it possible to convert such physical networking elements into sharable virtual resources, hence serving the purpose and making it an apparent solution for data centres. With specific requirements, such as increased security, business reorganizations, mergers, and consolidations, cloud providers have to meet stringent scalability specifications for storage, computing, and network resource sharing, further encouraging the growth of best Load Balancing Software.

Most of the enterprises are working toward data centre consolidation to a centralized location in a multitenant facility. This activity would result in a large number of devices, complicated cabling, and increased network traffic loads. All of the above factors when combined offer a market for Load Balancing to counter network-related problems faced in data centre consolidation. Server virtualization is another burning issue among enterprises to control their IT expenditure. It is a prerequisite for the virtual network and complete integration of virtual network into the physical network. Load Balancing offer an accelerated and cost-effective path for network virtualization.

Growing investments in new digital transformation initiatives by governments

Heavy investments are being made by governments of various countries to digitalize their economy. Advancements in cloud technologies, increased penetration of mobile devices, the readiness of people to adopt new technologies, and initiatives are undertaken by governments are the major factors driving the adoption of digital transformations. The initiatives implemented by governments are contributing to increased awareness among consumers toward digitalization. Digital transformation initiatives and eGovernment programs are assisting in major digital transformation plans and projects, including enhancing the formation of smart governments based on significant and effective services for users, ranging from individuals to the government and private sectors. For instance, the UAE government has introduced several digital government initiatives, such as Smart Dubai and Smart Abu Dhabi. These initiatives facilitate collaboration among the private and government sectors.

Advancements in the networking infrastructure across the globe

Network management is an important part of businesses and plays a crucial role in business operations. Organizations are unlocking new opportunities in business systems by investing in modern network infrastructure technologies, such as cloud services, SDN, network functions virtualization, IP, network, fixed and mobile broadband network, enterprises mobility, and network orchestration, to streamline business operations. The demand for network traffic analyzer solutions is gaining traction across the globe, due to the rise in the network infrastructure across organizations. Hence, the growth of network infrastructure across the globe is one of the key factors that drive the Load Balancing market.

Increased awareness among enterprises about the benefits of cloud and networking technologies

Bring Your Own Device (BYOD) and IoT are emerging trends. These technologies enable customers to use software and services from any place and provide several benefits, such as enhanced productivity and reduced IT and operational costs. Increasing IT funding, proliferating smart devices, and rising workforce mobility are pushing enterprises to consider cost-effective solutions to carry out their day-to-day activities. Organizations, traditionally, prefer managing their own IT operations internally using customized hardware, such as racks and servers. This trend is gradually changing, due to the rising interest among organizations to adopt managed services to reduce their Capital Expenditure (CAPEX) through managed IT services. Furthermore, BYOD is helping companies adopt cloud computing solutions, such as Platform as a Service (PaaS) and Infrastructure as a Service (IaaS), to manage their growing mobile workforce. The increase in the initiatives for technological transformations and the adoption of outsourcing services are some of the initial steps being taken toward cloud-based models. These factors are expected to help drive the best Load Balancing Software market growth.

Increased network complexity and varied traffic pattern

Rapidly increasing mobile usage, big data, and video traffic have provided significant revenue opportunities to carriers and cloud players and have also radically changed traffic patterns within enterprise data centres and carrier networks. Contrary to the traditional client-server applications, where most communication occurs between one client and one server, today’s revolutionized applications access multiple servers and databases, creating a flurry of machine-to-machine traffic, thereby altering conventional traffic patterns.

Enterprise data centres are contemplating hybrid computing models, which include public cloud, private cloud, or a mix of both, thereby resulting in additional traffic across the network. At the same time, the constant push for mobility is making users change network traffic patterns as they attempt to access corporate content and applications from different mobile devices at any time. Despite the fact that different types of service providers are striving to combat diverse primary challenges, all of them converge at the common constraint of network congestion and change in traffic patterns. To combat these challenges, operators are in dire need to eliminate redundant links and layers in the network, thereby driving the need for a more scalable and robust network ecosystem for seamless traffic flows.

The exponential increase in the size and complexity of network infrastructures in the past decade created a need for solutions to simplify and efficiently manage the entire network. Load Balancing software cater directly to these problems by dividing the entire network infrastructure into layers and assisting in simplifying networks, avoiding bottlenecks, increasing the speed of data delivery across the network, and improving the efficiency of the network. The size and complexity of network infrastructure are bound to increase with the rise in the number of geographically spread assets, thereby surging the demand for Load Balancing solutions.

Restraints

Limited bandwidth providers and the lack of access to high-speed internet

Enterprise data is uploaded, accessed, and stored in the cloud using the internet, which implies that enterprises are majorly dependent on the availability of a stable internet connection. This also means that enterprises would not be able to access the data stored in the cloud in the absence of internet connectivity. Regions such as MEA and Latin America possess an underdeveloped technology infrastructure, which is not capable of providing affordable bandwidth to local businesses. There is an urgent need for storage space, as the volume of data is increasing continuously in today’s digital era. Subsequently, more network bandwidth might be essential to push the stored data to the cloud quickly. The lack of infrastructure to host and exchange data locally and the high taxes on Information and Communications Technology (ICT) hardware and software also add up to the cause. To overcome this challenge, cloud infrastructure companies need to increase their operating costs. These factors might pose a threat to the growth of the global Load Balancing market.

Opportunities

Exponential growth in global IP traffic and cloud traffic

The global IP traffic is increasing at an unprecedented rate across the globe. There are a number of trends that are gaining traction in the network IT infrastructure, such as the rise in the use of enterprise mobility, cloud services, and Voice over Internet Protocol (VoIP) that led to the generation of a huge amount of traffic in the network. In addition, internet traffic is growing tremendously due to the proliferation of smartphones and Over-The-Top (OTT) players. This, in turn, creates a huge burden on network admins to effectively manage the entire network resource.

Surging adoption of IoT, AI, and SDN technologies

IoT refers to connected devices in networks, which include everything from personal to business appliances. These appliances use Wi-Fi or ZigBee, or Bluetooth or Low Power Wide Area Network (LPWAN) radio standard for communicating with each other. IoT would change each and every aspect of a business as compared to any other technology. As per industry forecaster, approximately 10–25 billion devices would be connected by 2020. The connected devices would generate a huge amount of traffic on enterprises’ and service providers’ network, creating huge opportunities for Load Balancing vendors. By understanding the ecosystem of IoT, Load Balancing solutions providers can develop more tailored network management tools for helping network administrators monitor and analyze IoT devices and network performance. However, the network administrators would face a lot of challenges due to the emergence of IoT. This technology impacts network performance, bandwidth, and network security. These problems can be solved by analyzing, monitoring, and creating custom reports using Load Balancing tools.

In addition, Load Balancing software providers can offer the most sophisticated network management solutions to enterprises and service providers by leveraging the capabilities of analytics and AI techniques. The top players and new entrants who are planning to enter in the Load Balancing market have vast opportunities to increase their revenues in the market by integrating artificial neural intelligence with network management. SDN is a new paradigm shift that advocates separating the data plane and control plane, making network switches in the data plane simple packet forwarding devices, which can be logically controlled by a centralized software program. This software controls the behaviour of the entire network. With these capabilities, SDN introduces new opportunities for network management and configuration management vendors by implementing automation within network management processes. The increased adoption of SDN would drive the demand for network configuration and change management to cater to the need for automation in the coming years.

Higher involvement of VARs and load balancer vendors

With Open Networking Foundation (ONF) supportive ecosystem spanning around Load Balancing, most infrastructure vendors, such as software providers, semiconductor manufacturers, application developers, and controller providers, have already incorporated Load Balancing solutions into their physical and virtual infrastructure designs. There is an immense opportunity for network services and business application providers who are already working around a seamless interface with Load Balancing software controllers for superior integration. The future of networking is expected to predominantly rely on software, as Load Balancing promise to transform the existing networks into scalable and programmable platforms, thereby opening a wide pool of opportunities to software players in the ecosystem. With this optimistic industry momentum, Load Balancing is on its way to revolutionize the world of networking, thereby promising immense opportunities to all players in the ecosystem.

Load Balancing software presents a significant opportunity for VARs by delivering essential features, such as security, compliance, and network management functionalities, all of which are essential items in a VAR portfolio of solutions. With Load Balancing and network virtualization solutions, VARs can become true partners of their customers by helping them measure efficiency and envision the much-needed Return on Investment (RoI).

Challenges

Implementation of the latest load balancer components in the existing or traditional networking ecosystem

The existing technology and traditional network infrastructure pose a major challenge for all stakeholders in this market. The main challenge faced is the task to replace the existing system with the new emerging Load Balancing technology. This challenge would deliver a major blow for the existing technology vendors even though there are several vendors who have started to partner with various Load Balancing software and service providers to upgrade the existing systems for making them compatible with virtualization techniques.

Every technology faces the brunt of a hype cycle during its nascent stages while some technologies emerge faster than others; some remain in the pit a bit longer. Owing to the technological roadblocks, such as backward compatibility with the existing network infrastructure, gaining enterprise traction by Load Balancing may pose a challenge initially. The whole idea of Load Balancing is to decouple the data plane from the control plane while making networks programmable and software-driven. Even though there is a compelling technological rationale to adopt Load Balancing, resistance from the networking enterprise fraternity may be intricate and stiff to overcome.

Load Balancing Software, By Component

The cloud world believes in scaling. Load Balancing distributes an application’s incoming traffic among multiple servers that are registered with the Load Balancing solutions. Load Balancing help in allowing users to have multiple servers with the same configuration, all registered to one Load Balancer. The Load Balancer receives traffic from external sources and distributes that traffic across its registered servers without degrading the performance.

Hardware - Hardware Load Balancing are typically designed to provide the load balancing based on the task they are intended to address. Hardware Load Balancing has Secure Sockets Layer (SSL) offload and optimization ASIC processors on board, which ensure top-class Load Balancing performance. The application delivery controllers, when combined with optimization technologies, help in improving application performance, availability, security and visibility. The hardware-based Load Balancing will help in reducing the complexities of infrastructure management with a single application delivery network solution for all applications.

Software - Software are programmable, which means that their configuration parameters can be tweaked accordingly, and unlike a hardware Load Balancer, these changes take place immediately. Software-based Load Balancing solutions is scalable in real-time. One of the major benefits of using a software Load Balancing is its reduced cost and the fact that it can be deployed on-demand.

Services - The services include training and consulting, integration and deployment, and support and maintenance. The services segment has a very promising future, as the Load Balancing market is evolving rapidly and needs proper pre-and post-consulting, deployment, and overall management of the solutions. The solution vendors often rely on channel partners for the implementation, and support and maintenance of Load Balancing solutions for their clients.

Load Balancing Software, By Service

Load Balancing services are essential for maintaining the deployed Load Balancing solutions. The services covered in this section include training and consulting, integration and deployment, and support and maintenance. These services help organizations deploy Load Balancing solutions on-premises or in the cloud easily. Vendors provide a complete range of services that help companies conduct different activities that are necessary for business functions and provide a single point of contact for all the help and assistance required. The services segment has a very promising future, as the Load Balancing market is evolving rapidly and needs proper pre-and post-consulting, deployment, and overall management of the solutions. The solution vendors often rely on channel partners for the implementation, and support and maintenance of Load Balancing solutions for the clients.

Training and Consulting - Training and consulting services help organizations in understanding the capabilities of various solutions and making decisions regarding the implementation of particular software, after considering its pros and cons. The capabilities and capacities of the software are studied along with the services provided by the vendor. It is an important contributor to the overall services revenue for a vendor. Consulting for the proper choice of a Load Balancing solution in an organization is critical for the maximum utilization of the existing networks.

Integration and Deployment - Integration is the most important part of Load Balancing implementation. Integration and deployment services aid in monitoring and protecting the entire IT infrastructure from issues and vulnerabilities. Integration services offer effective integration of vendors’ monitoring offerings with clients’ existing infrastructure and business functions. While deploying Load Balancing solutions, the regulatory and industry compliances set by regulatory bodies and organizations are also considered. Integrating these solutions effectively needs a detailed understanding of business processes and requires a security assessment.

Support and Maintenance - Support and maintenance services are crucial, as they directly deal with the customers’ satisfaction and issues. Every solution vendor has a dedicated support team to serve customers. These services also provide a single point of contact that would help solve customer issues quickly. The customer portal is another helping aid that offers customer windows, technical tips, and software updates.

Load Balancing Software, By Type

Load Balancer is typically used to distribute traffic across a number of servers. These devices and software are placed between the client and the server farm, accepting incoming network and application traffic and distributing the traffic across multiple backend servers using various methods. Load Balancing solutions can be used to distribute traffic within a data centre as well as in-between data centres. Accordingly, these are classified as local Load Balancing Software and global Software.

Global Load Balancing Software

Global Load Balancing solutions facilitates network traffic distribution to a group of data centres in various geographical locations. This Load Balancer is located at a single site and provides load balancing to multiple sites or data centres. Global Software act as internet DNS services and provide the IP address to local clients who are accessing data centre services. This Load Balancer intelligently calculate the most appropriate site to direct client traffic, and the client traffic is directed or the load is balanced to sites, depending on the policies configured in the global Load Balancing system.

Local Load Balancing Software

Local Load Balancing Software is deployed to control traffic distribution within data centres, in between servers. This Software uses a variety of traffic distribution methods and is accompanied by health monitoring and automatic failover tools to provide an enhanced customer experience. Local Load Balancing Software support layer 4 loads balancing for HyperText Transfer Protocol (HTTP), Transmission Control Protocol (TCP), and User Datagram Protocol (UDP). This Load Balancing type uses various load balancing methods to distribute traffic among multiple application instances inside a single data centre.

Load Balancing Software, By Deployment Type

Software-based Load Balancing can be classified into 2 broad categories: installable Load Balancer and LBaaS. LBaaS is managed by cloud providers and offers inherent fault tolerance, elasticity, installation, and management. Software is programmable, which means that their configuration parameters can be tweaked accordingly, and unlike hardware Load Balancing, those changes take place immediately. Software-based Load Balancing is scalable in real-time. One of the major benefits of using a software Load Balancer is the reduced cost and the feature to deploy it on-demand.

On-Premises

On-premises Load Balancing is software-based Load Balancing that is deployed to provide load balancing on-premises for applications running in the data centre. Organizations prefer deploying Load Balancing solutions in the same environment as the resources they are load balancing. For instance, organizations prefer deploying cloud-based Load Balancing for cloud-hosted applications; however, they prefer deploying on-premises load-balancers for applications running within the data centre. Companies such as NGINX offer software-based load balancing solutions that can be deployed both on-premises and in the cloud.

Cloud

LBaaS enables self-service for L4-L7 services for application teams. LBaaS uses advanced load balancing technology to meet application traffic demands of organizations that are implementing private cloud infrastructure. Using an as-a-service model, LBaaS creates a simple model for application teams to spin up Load Balancer. LBaaS has many advantages, such as offering consistent application experience both on-premises and on-cloud. It also can handle on-demand traffic by providing an additional service if required. LBaaS can use cloud scalability to keep costs lower and maximize the organization’s revenue.

Load Balancing Software, By Vertical

Load Balancer is a device or software that acts just like a reverse proxy to distribute network or application traffic across a number of servers available. The Load Balancing Software helps increase the capacity and reliability of applications. Cloud load balancing helps enterprises achieve high-performance results at a potentially lower cost. Load Balancing solutions are deployed in various verticals, such as BFSI, IT and telecom, healthcare and life sciences, manufacturing, energy, retail, media and entertainment, government and public sector, and others. The other verticals consist of travel and hospitality, and education.

Banking, Financial Services, and Insurance

The BFSI vertical offers significant growth opportunities for vendors in the Load Balancing market, as this vertical is adopting digitalization at a faster pace and needs to save CAPEX for other IT needs. The vendors are providing strong and credible solutions and upfront actions that are helping the banks to upgrade their quality of services. With the increasing demand for online and mobile banking services, most of the banks are moving to larger bandwidth-consuming applications, and hence vendors in these segments provide high performance, availability, and security of banking applications with solutions, such as application load balancing, link load balancing, global server load balancing, IPv6 gateway, SSL accelerators, WAN accelerators, and access gateways.

IT and Telecom

The telecom industry vertical includes telecommunications organizations and Internet Service Providers (ISPs). Load balancing in telecom helps in improving the quality of reception by delivering undisrupted connectivity worldwide. It helps in supporting the telecom infrastructure by intelligently routing the traffic to the most available resources. This helps telecom operators in boosting resilience to common threat issues, such as power outages and faulty lines. Large telecom companies and others with extensive external or internal networks use load balancing solutions to shift network communications between paths and avoid network congestion. This helps in improved network reliability and avoidance of costly external network transit.

Government and Public Sector

Government firms majorly control economies, education systems, law enforcement, and politics. The role of IT in government-run organizations has helped the government firms in managing and processing huge volumes of public data for various purposes. The implementation of IT applications and infrastructure in the government and public vertical reduces a lot of manpower activities required for data and records administration and data processing work. Government firms manage a lot of data and records, and the emphasis of various governments on digital transformation has further increased the need for software applications and networks. Government and public sector organizations are witnessing a rapid adoption of cloud-based Load Balancing solutions. This vertical has to focus on maintaining the security and handling the traffic of all the critical data of citizens and deliver the required services in lesser time, as well as, address citizens’ grievances and issues on a regular basis. With the increase in internet penetration globally, governments today are required to maintain a digital presence, meeting high standards of effectiveness and providing quality information that is accessible to all. This task is getting difficult day-by-day, as the number of cyber incidents is increasing. To manage the traffic and cybersecurity effectively, many government organizations have started adopting cloud-based Load Balancing to provide a superior user experience to their citizens.

Retail

As the retail world adopts an omnichannel approach to marketing, service delivery, and customer engagement, the need to secure all the vectors against advanced threats is growing more important than ever. Many vendors are working together to secure email, web traffic, online applications, and backend network operations. They need to provide a compelling shopping experience and a more fast and reliable experience as well. Making web pages faster is a proven strategy for increasing revenue and conversions. Best Load Balancing Software plays a critical role in the retail vertical, whether it is a physical store an eCommerce site. It is critical for the business that the network takes the payments first and the web pages load instantly. Load Balancing helps in providing an enhanced shopping experience and secure transactions, which helps the retailer to grow better in the future.

Manufacturing

Manufacturing companies possess large volumes of data, including sales files, project documents, and purchasing orders. Furthermore, proper analysis and forecasting of the demand and supply need accurate and complete availability of business-critical data. To protect and handle traffic of such business data, companies need to have advanced Load Balancing solutions and associated services. Load Balancing is secure and agile and provides a scalable platform to develop smart factories and products. Vendors having unlimited storage and high-performance computing capabilities enable industries to innovate faster and rapidly design new products. Cloud Load Balancing vendors help industries run parallel tasks in the cloud at the same time. They also help in reducing costs by providing optimized Central Processing Unit (CPU), Graphics Processing Unit (GPU), and Field Programmable Gate Array (FPGA) servers on-demand. With best Load Balancing Software in place, services have been designed to meet the requirements of the most security-sensitive organizations to ensure that the data is protected and fine-grained access controls provide the user with full management of data visibility.

Energy

The energy vertical includes energy producers and sellers, such as fuel extractors, manufacturers, and refining and distribution companies. It also includes a power generating and selling companies. The vertical has heavily deployed internet-based applications and services and integrated IoT technologies in its business. This digitalization has led to the generation of large volumes of sensitive customer data, and it is becoming a big challenge for organizations to handle the traffic and protect their data from network vulnerabilities. With the emergence of renewable energy sources and digitization and decentralization and consumerization of energy, Load Balancer provides tools for power and utility companies to navigate new business models, deliver energy more reliably, and implement a smarter, more distributed grid. Vendors ensure that the companies get the best of the customer experience while also being able to meet the demand securely and reliably. The oil and gas sector also uses Load Balancing to streamline its IT workflow and handle shrinking margins and market volatility.

Media and Entertainment

The fast-growing media and entertainment vertical is expanding its business by adopting emerging technologies, such as cloud computing, IoT, and big data, as this vertical generates a huge amount of data every day and has to manage complex business models to achieve continuous client engagement. This vertical has to face the major challenge of maintaining content ownership and digital rights.

Healthcare and Life Sciences

The healthcare and life sciences vertical includes companies that generate and commercialize healthcare goods and services. The vertical also comprises medical equipment and pharmaceutical manufacturers, health insurance firms, private and public healthcare organizations, and providers of diagnostic, preventive, remedial, and therapeutic services. Enterprises in this vertical manage data related to doctors, patients, staff, and administrators, which is private and highly confidential.