Its experience engineering services include mobile application development, natural user interface engineering, HMI engineering, companion application development, mobile quality experience, and experience strategy. Data and context services help embed analytics into legacy products and introduce brand new smart services that include design intelligence, data engineering, and machine learning product realization. Cloud engineering services are used to advance the cloud-based applications, and products and platforms on public, private, and hybrid environments, which include DevOps, cloud architecture, cloud implementation, cloud testing, deployment, and post-deployment. Connected devices focus on high-performance design and operation of the devices indulged in the entire IoT ecosystem. It comprises embedded and mobile application development, middleware development, protocol engineering and component development, system integration, system test and validation, integrated product design, platform migration, system and hardware design, embedded platform software, and system integration and validation. The product and service design include design systems, product design, software and digital design, and brand design.