Bridge 121's sales decision engine platform helps improve conversion rate, increase average deal size, and reduce sales efforts. Additionally, BRIDGEi2i provides supply chain analytics to help businesses optimize business processes, make data-driven business decisions, and manage assets to obtain maximum benefits. The company offers Recommender which helps organizations helps in allocating resources better, suggest the right products to the customers at a right time and recommend the next best action for making decisions. Also, the company's AI-powered optimization accelerator supports companies to simulate and test scenarios for better forecasting and planning.