Shopkick's ShopBeacon is an in-store engagement and analytics platform that helps businesses to effectively engage customers in-store with aisle-contextual content. Shopkick has also implemented the first iBeacon/BLE-based presence signal at major retailers, which is called shopBeacon and is currently live in a closed beta trial. ShopBeacons have the ability to welcome shoppers and also show them location-specific deals, discounts, recommendations, and rewards.