GroundTruth Geofencing Solutions is a leading location based advertising platform in the world and it offers effective location based marketing technology that provides businesses with an exclusive view of physical consumer behaviour, such as the location of the customer, where the customer has been, and it also foresees where the customer may visit next. It offers all the tools and insights required by marketers to make more informed decisions for their business. The company ensures that data it delivers is of the highest quality. When a customer uses a location-enabled app groundtruth’s technology authenticates the location signal for both precision as well as accuracy. Each signal is run via the company’s patented, location validation process, eliminating imprecisions, filtering outliers, and assessing patterns.
GroundTruth Pricing
Detailed GroundTruth pricing has not been disclosed by the company, but it is in line with the other solutions in the Geofencing Solutions market. Most companies and vendors require customers to contact them with details so they can offer competitive personalized pricing based on the customer needs. For the best pricing plans, contact the vendor.
GroundTruth Demo
GroundTruth Geofencing Solutions offers a short video demo on its website. If required, customers may fill out an application and schedule a demo with the company.
Features
Ads Manager
GroundTruth Geofencing Solutions offers the most urbane and easy to use location based ads platform in the market. It allows businesses to select from numerous customizable choices including the audience targeting, location based targeting and weather targeting.
Audience Targeting
The company offers helps businesses in targeting audiences in a variety of ways that include: location audience targeting, behavioural audience targeting, and custom audience targeting. The company’s Audience Targeting platform is created with location data at the front. This allows businesses to create an audience portfolio that is not just based on their customer’s online habits, but also on their off-line habits.
Location Targeting
The company offers helps businesses in targeting locations in a variety of ways that include: on premise targeting, proximity targeting and neighbourhood targeting. The company basically offers a mobile targeting platform that also helps with weather targeting, and provides more accurate location analytics data.
Insights and Analytics
The company helps businesses in understanding more about their customers than by providing them with effective brand analytics, foot traffic analytics, brand empathy metrics and more.