SAS INSTITUTE INC Presence in
Fraud Detection Software
SAS Institute’s competitive approach has enabled it to concentrate on innovations in the core focus areas, such as analytics, visualization, customer intelligence, risk, and fraud. The company’s strategic intent lies in maintaining strong partnerships with channel partners, systems integrators, resellers, Original Equipment Manufacturers (OEMs), and managed service providers to help its customers implement the SAS technology in adequate ways for fulfilling business requirements. In 2016, SAS invested nearly 26% of its total revenue in R&D. The company has witnessed a significant revenue growth across all geographic regions for its technologies segments, such as data management analytics, and BI. In the same year, SAS achieved an incremental growth of 36% in its share in fraud and security intelligence software, thereby providing risk management solutions to clients across the globe. The advent of government regulations, increased competition, and unprecedented changes has helped the company to provide innovative products and services with enhanced customer-centric solutions. SAS delivers a wide range of FDP softwares to SMEs and large enterprises for resolving issues related to fraudulent activities. In order to expand its product portfolio, the company is continuously developing new and innovative solutions and upgrading the versions of its available platform. The company has been categorically focusing on expanding its foothold in the emerging markets by making its products available through regional distributors, channel partners, resellers, service partners, and technology partners. In April 2017, SAS collaborated with Cisco to launch the Cisco SAS Edge-to-Enterprise IoT Analytics Platform. The platform helps enterprises to apply analytics at various layers of the network, based on the volume, velocity, and latency requirements.