MicroStrategy registers its presence in the embedded analytics market by extending embedded analytics
through the MicroStrategy analytics platform. The platform enables users to enhance and add BI
functionality to their external business applications by integrating them with or plugging them directly into
the company’s analytics platform. The platform delivers a number of capabilities such as deep analytical
functionality, intuitive workflow, flexible report presentation options, and a unified console for user
management, security, administration, system configuration, and monitoring. Users can embed the
MicroStrategy platform through two different modes: first, the code free integration enables users to
embed MicroStrategy into external business applications with code-free workflows; while the second, the
advanced SDK mode enables users to create white-label web and mobile applications that plug directly
into their existing security models to deliver personalized analytics. With its open API, users can easily build
highly customized BI applications for their customers.