ADOBE SYSTEMS INCORPORATED in Digital Transformation Solutions

Adobe’s strategy is to develop a large partner ecosystem in order to expand the reach and breadth of Adobe solutions in the global marketplace. The company is highly focused on providing services such as delivery assurance and enablement services to its partners and training services, including a range of traditional and online training and certifications. Apart from product offerings, the company is successfully extending its foothold in the public sectors by launching specialized cloud solutions for governments that help in transforming people engagement, streamline operations, and save money. For instance, in February 2015, Adobe launched cloud solutions for governments in order to provide citizen engagement and streamline work for public sector employees. In March 2017, Adobe launched its new product, Adobe experience cloud which helps bring all its digital cloud businesses together onto a single platform. Adobe has customized its products as per consumer requirements.Adobe is strengthening its position in the market by enhancing customer experience through strategic partnerships and acquisitions. In October 2016, Adobe partnered with Microsoft Corporation to help companies embrace digital transformation. With this partnership, Adobe is expected to make Microsoft Azure its preferred cloud platform for the Adobe marketing cloud, Adobe creative cloud, and Adobe document cloud.