Oracle Data Quality is easy to deploy and helps organization enhance data quality by identifying hidden qualities and problems in the data. Oracle Data Quality also helps businesses to standardize data and extract structured text from textual content, such as name, address, dates, and telephone number. The solution offers effective data matching and merging of collected data records. Oracle's Enterprise Data Quality provides a well defined data quality management environment that is used to understand, enhance, secure and govern data quality. It also provides integrated data quality in CRM and other applications.