Pega is a global leader in providing business process management (BPM) and customer relationship management (CRM) platforms for various industries. Pega’s Build for Change technology helps business users in developing and update executable Web applications without any coding. Business users just have to configure rules and models in an intuitive graphical design studio and Pega automatically developes the application code. Pega’s responsive Omni-Channel UX helps users to create a user interface once and deploy it everywhere. Pega Self-Service Advisor is based on Pega's proven AI engine that surfaces the information about the experience and the customer needs in the moment by analyzing their previous engagement history and current site movements.